Senior Demand Generation Manager

7 days ago

Kitchener, Ontario, Canada Mappedin Full time
About the Role

We are seeking a highly skilled and experienced Demand Generation Manager to join our team at Mappedin. As a key member of our marketing team, you will be responsible for creating, executing, and managing campaigns that drive customer acquisition and revenue growth.

Key Responsibilities
  • Develop and Execute Demand Generation Strategies: Design and implement targeted marketing campaigns to generate and nurture leads across various channels, including email, social media, podcasts, blogs, webinars, and events.
  • Collaborate with Sales Team: Work closely with the sales team to ensure alignment on strategy, targeted accounts, messaging, and lead generation efforts.
  • Measure and Analyze Campaign Performance: Develop metrics and analyze campaign performance to continuously improve ROI on marketing spend and adapt strategies based on data-driven insights.
  • Lead SEO/SEM Strategies: Manage SEO/SEM strategies to maximize visibility and attract high-quality traffic to our website, subscription signups, upselling, and enterprise sales.
  • Develop and Execute Organic and Paid Social Media Strategy: Lead and execute organic and paid social media strategy, including copywriting, content creation, performance monitoring, and community management.
  • Produce Video Content: Produce video content for case studies, product announcements, podcast episodes, advertisements, and more.
  • Identify Areas for Strong Brand Positioning: Identify areas for strong brand positioning and leverage learnings from industry trends and competitor activities to create opportunities for innovation and growth.
  • Supervise Demand Gen Specialist: Supervise demand gen specialist to ensure consistency, high-quality campaign execution, MQL evaluation, and continuous exchange of knowledge.
Requirements
  • 5+ Years of Demand Generation Experience
  • Growth Mindset: A growth mindset with an ability to experiment and quickly analyze the potential of the latest tools.
  • Proven Track Record: Proven track record within high-growth SaaS and Enterprise B2B environments using successful account-based marketing strategies.
  • Strong Analytical Skills: Strong analytical skills, with experience interpreting and presenting data to inform marketing decisions.
  • Expertise in Marketing Automation Systems: Expertise in marketing automation systems and CRM tools to streamline and evaluate campaign effectiveness.
  • Exceptional Communication Skills: Exceptional communication and storytelling skills, capable of crafting compelling messages for different audiences.
  • Creative Thinker: Creative thinker with the ability to innovate, experiment, and execute growth strategies.
  • Video Editing and Content Creation Skills: Video editing and content creation skills for sales materials, webinars, podcast episodes, and social media.
  • Experience with Live Events: Experience with live events, conferences, and tradeshows to optimize messaging and activities for lead generation and post-event nurture.
  • Proficiency in Pulling Reports: Proficiency in pulling reports on specific campaigns and understanding the status of leads in the funnel.
  • Strong Understanding of Sales Funnel: Strong understanding of the sales funnel, ICPs, and customer journeys.
  • Project Management Skills: Project management skills to effectively deliver programs, and create alignment across groups.
  • Meticulous Proofreading: Meticulous proofreading.
About Mappedin

Mappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors.

We're a REMOTE company, but this role may require you to come into the office from time to time. If you're local, there will probably be a few days a week when you can expect other people to be in the office, but this role could also be fully remote. We work flexible hours, have a flexible vacation policy, and work to provide the hardware or office equipment you require to unleash your potential.

We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email us at or call us at and ask to speak to a member of the Human Resources team.

  • Senior Demand Generation Manager

    7 days ago

    Kitchener, Ontario, Canada Mappedin Full time

    Demand Generation Manager Mappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors. We're...

  • Senior Demand Generation Manager

    1 week ago

    Kitchener, Ontario, Canada Mappedin Full time

    About MappedinMappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors. With custom...

  • Senior Demand Generation Manager

    1 week ago

    Kitchener, Ontario, Canada Mappedin Full time

    About MappedinMappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors. With custom...

  • Senior Demand Generation Manager

    1 week ago

    Kitchener, Ontario, Canada Mappedin Full time

    About MappedinMappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors. With custom...

  • Senior Demand Generation Manager

    1 week ago

    Kitchener, Ontario, Canada Mappedin Full time

    About MappedinMappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors. With custom...

  • Senior Demand Generation Manager

    3 weeks ago

    Kitchener, Ontario, Canada Mappedin Full time

    Who we are and what we doMappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors. With...

  • Senior Demand Generation Manager

    2 days ago

    Kitchener, Ontario, Canada Mappedin Full time

    About the RoleMappedin is a global leader in indoor mapping and spatial data management, and we're seeking a talented Demand Generation Manager to join our team. As a key member of our marketing team, you will be responsible for creating, executing, and managing campaigns that drive customer acquisition and revenue growth.Key ResponsibilitiesDesign and...

  • Senior Demand Generation Manager

    2 days ago

    Kitchener, Ontario, Canada Mappedin Full time

    About the RoleMappedin is a global leader in indoor mapping and spatial data management, and we're seeking a talented Demand Generation Manager to join our team. As a key member of our marketing team, you will be responsible for creating, executing, and managing campaigns that drive customer acquisition and revenue growth.Key ResponsibilitiesDesign and...

  • Demand Generation Manager

    1 week ago

    Kitchener, Ontario, Canada Mappedin Full time

    About MappedinMappedin is a leading provider of indoor mapping and spatial data management solutions. Our innovative technology powers billions of square feet of indoor space, guiding millions of people through malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more.Job SummaryWe are seeking a highly skilled Demand...

  • Demand Generation Manager

    1 week ago

    Kitchener, Ontario, Canada Mappedin Full time

    About MappedinMappedin is a leading provider of indoor mapping and spatial data management solutions. Our innovative technology powers billions of square feet of indoor space, guiding millions of people through malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more.Job SummaryWe are seeking a highly skilled Demand...

  • Senior Program Manager

    4 weeks ago

    Kitchener, Ontario, Canada Integral Senior Living Full time

    Become a vital part of a team dedicated to fostering growth and enhancing communities by delivering innovative solutions and exceptional service to our clients and the community. We leverage the resources of a substantial company while maintaining the flexibility of a specialized energy and industrial group, tackling some of the most complex and pioneering...

  • Resident Engagement Manager

    1 week ago

    Kitchener, Ontario, Canada Sienna Senior Living Full time

    Resident Engagement ManagerResident Engagement Manager Join our team as a Resident Engagement Manager and lead the way in creating a dynamic culture that promotes resident wellbeing, choice, and engagement. About the Role The Resident Engagement Manager is a critical role within our communities, impacting the lives of residents through strong leadership and...

  • Resident Engagement Manager

    4 days ago

    Kitchener, Ontario, Canada Sienna Senior Living Full time

    Job SummaryWe are seeking a highly motivated and experienced Resident Engagement Manager to join our team at Sienna Senior Living. As a key member of our community leadership team, you will be responsible for developing and implementing programs that promote resident wellbeing, choice, and engagement.Key ResponsibilitiesDevelop and Lead a Dynamic Culture:...

  • Resident Engagement Manager

    4 days ago

    Kitchener, Ontario, Canada Sienna Senior Living Full time

    Job SummaryWe are seeking a highly motivated and experienced Resident Engagement Manager to join our team at Sienna Senior Living. As a key member of our community leadership team, you will be responsible for developing and implementing programs that promote resident wellbeing, choice, and engagement.Key ResponsibilitiesDevelop and Lead a Dynamic Culture:...

  • Dining Room Operations Manager

    1 week ago

    Kitchener, Ontario, Canada Sienna Senior Living Full time

    About the RoleWe are seeking an exceptional Dining Room Manager to join our team at Sienna Senior Living. As a key member of our leadership team, you will play a crucial role in delivering exceptional dining experiences for our residents.Key ResponsibilitiesOversee the daily operations of the dining room, ensuring that all food and beverage activities align...

  • Dining Room Operations Manager

    1 week ago

    Kitchener, Ontario, Canada Sienna Senior Living Full time

    About the RoleWe are seeking an exceptional Dining Room Manager to join our team at Sienna Senior Living. As a key member of our leadership team, you will play a crucial role in delivering exceptional dining experiences for our residents.Key ResponsibilitiesOversee the daily operations of the dining room, ensuring that all food and beverage activities align...

  • Senior Marketing Manager

    1 week ago

    Kitchener, Ontario, Canada Apollo Americ Full time

    Job Title: Senior Marketing ManagerWe are seeking a highly skilled and experienced Senior Marketing Manager to join our team at Apollo Americ. As a key member of our marketing department, you will play a crucial role in shaping the direction of our global brand and driving engagement across diverse industries.Key Responsibilities:Develop and Execute...

  • Senior Marketing Manager

    1 week ago

    Kitchener, Ontario, Canada Apollo Americ Full time

    Job Title: Senior Marketing ManagerWe are seeking a highly skilled and experienced Senior Marketing Manager to join our team at Apollo Americ. As a key member of our marketing department, you will play a crucial role in shaping the direction of our global brand and driving engagement across diverse industries.Key Responsibilities:Develop and Execute...

  • Project Coordinator

    1 day ago

    Kitchener, Ontario, Canada Next Generation Design Wave Full time

    {"title": "Project Coordinator", "content": "Project CoordinatorAt Next Generation Design Wave, we are seeking a highly organized and detail-oriented Project Coordinator to join our team. As a key member of our design office, you will assist senior staff members in preparation of project documents, correspondence, presentations, and execution of general...

  • Project Coordinator

    2 days ago

    Kitchener, Ontario, Canada Next Generation Design Wave Full time

    {"title": "Project Coordinator", "content": "Project CoordinatorAt Next Generation Design Wave, we are seeking a highly organized and detail-oriented Project Coordinator to join our team. As a key member of our design office, you will assist senior staff members in preparation of project documents, correspondence, presentations, and execution of general...