Demand Generation Manager

1 week ago

Kitchener, Ontario, Canada Mappedin Full time
About Mappedin

Mappedin is a leading provider of indoor mapping and spatial data management solutions. Our innovative technology powers billions of square feet of indoor space, guiding millions of people through malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more.

Job Summary

We are seeking a highly skilled Demand Generation Manager to join our marketing team. As a key member of our team, you will be responsible for creating, executing, and managing campaigns to drive customer acquisition and exceed growth objectives.

Key Responsibilities
  • Design and implement targeted marketing campaigns to generate and nurture leads across various channels, including email, social media, podcasts, blogs, webinars, thought leadership placements, and events.
  • Collaborate with the sales team to ensure alignment on strategy, targeted accounts, messaging, and lead generation efforts.
  • Develop and analyze campaign performance metrics to continuously improve ROI on marketing spend.
  • Manage SEO/SEM strategies to maximize visibility and attract high-quality traffic to our website, subscription signups, upselling, and enterprise sales.
  • Lead and execute organic and paid social media strategy, including copywriting, content creation, performance monitoring, and community management.
  • Produce high-quality video content for case studies, product announcements, podcast episodes, advertisements, and more.
  • Identify areas for strong brand positioning and leverage learnings from industry trends and competitor activities to create opportunities for innovation and growth.
  • Supervise demand gen specialist to ensure consistency, high-quality campaign execution, MQL evaluation, and continuous exchange of knowledge.
Requirements
  • Proven track record within high-growth SaaS and Enterprise B2B environments using successful account-based marketing strategies.
  • Strong analytical skills, with experience interpreting and presenting data to inform marketing decisions.
  • Expertise in marketing automation systems and CRM tools to streamline and evaluate campaign effectiveness.
  • Creative thinker with the ability to innovate, experiment, and execute growth strategies.
  • Video editing and content creation skills for sales materials, webinars, podcast episodes, and social media.
  • Experience with using content, CRM, and design tools, including Google Suite, Hubspot, and project management skills to effectively deliver programs.
  • Meticulous proofreading and attention to detail.
What We Offer

We welcome applications from people with disabilities and offer a collaborative and dynamic work environment. As a member of our team, you will have the opportunity to work on challenging projects, develop your skills, and contribute to the growth and success of Mappedin.

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