Channel Marketing Manager

4 months ago

Oakville, Canada Geotab Full time

Basis**: Permanent - Full-time**

Area of Interest**: Marketing**

Location**: Oakville, Ontario**
**Who we are
- Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.- Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.- **:Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking a Channel Marketing Manager who will be responsible for channel lifecycle marketing strategy for major North American resellers — we would love to hear from you
**What you'll do:
The Marketing Manager will work with Marketing and Sales leadership to set and achieve business targets, and provide monthly, quarterly and annual marketing performance. This position will be the key point of contact for the Carrier partner relationship to support the development of joint channel marketing plans that help deliver against sell-in and sell-through targets.
**How you'll make an impact
- Driving, and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc
- Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs.
- Communicate internally the needs of the channel to help influence decision making. Identify and develop required marketing assets to support marketing strategy and promote joint offerings.
- Manage annual budgets for each partner including implementation of MDF funding and reporting against key metrics such as expected and actual outcomes.
- Track, measure and report marketing program success.
- Lead creative campaign briefing discussions with partner contacts, with ability to drive influence with partner leadership and partner agencies.
- Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements.
- Facilitate roundtables, customer briefings and other forums to develop customer advocacy and VOC.
**What you'll bring to the role
- Bachelor’s degree in Marketing, Business Administration, Commerce, Sales or related field.
- Equivalent combination of education and/or work experience in a related field may be substituted.
- 5-8 years experience with a minimum of 5+ years managing commercial and marketing relationships with major North American resellers.
- Channel Strategy Development: Ability to devise effective channel strategies aligned with overall marketing and business objectives, considering target audience, market trends, and competitive landscape; disciplined strategic planning, execution and analysis of all programs to maximize customer loyalty and optimize promotional strategies; strong critical thinking skills and proven track record leading innovative business improvements in multichannel environments.
- Partner Relationship Management: Skill in building and maintaining strong relationships with channel partners to drive mutual growth and achieve sales targets.
- Channel Marketing Planning and Execution: Proficiency in developing comprehensive marketing plans tailored for different channels, including promotions, advertising campaigns, incentives, and sales support materials; demonstrated experience executing on plans driving cross-channel portfolio growth through scalable marketing strategy.
- Product Knowledge: Deep understanding of the Geotab products or services being marketed, including features, benefits, competitive advantages, and target customer segments.
- Market Analysis and Research: Ability to leverage market research, competitive analysis to identify channel opportunities, trends, and potential challenges.
- Data Analysis and Performance Metrics: Skill in analyzing marketing data, such as sales figures, ROI, and channel performance metrics, to evaluate the effectiveness of marketing initiatives and optimize future strategies.
- Channel Enablement and Training: Capability to provide training, resources, and support to channel partners to enhance their understanding of products/services and improve their sales effectiveness.
- Brand Management

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