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Channel Marketing Manager
1 month ago
**Responsibilities**
**Channel Management**
- Collaborate with SBU Product Marketing teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
- Understand SBU P&L objectives and drivers to make sound go-to-market recommendations in order to drive top and bottom lines.
- Collaborate with Sales, Product Marketing, Marketing Services and GBM in the areas of: Growth initiatives; Program development and implementation; Research including competitive insights and recommendations; and Presentations and training delivery on new and existing products
- Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with Sales and SBU partners.
- Partner with SBU’s to develop customer channel plans directly tied to joint business planning shared objectives.
- Manage a comprehensive ongoing channel situation analysis that monitors sales, margin and volume across key products and customers. Develop improvement action plans to address unexpected challenges.
- Partner with Business Intelligence on the measurement and analysis of channel data relating to program/promotional effectiveness and make improvements based on insights.
- Partner with Sales and SBU’s in the preparation and presentation of results in monthly/quarterly business reviews.
- Partner with Marketing Services to ensure development of 2D, 3D and digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.
**Merchandising**
- Partner with GBM in the design, creation and development of all merchandising programs, displays, and promotional vehicles.
- Seamlessly execute launch, distribution and roll-out of all merchandising activities.
**Qualifications
- Bachelor’s degree in Marketing, Business or a related field is required; MBA is preferred.
- Minimum of 5 years of Sales and/or Marketing experience is required. Experience within the Consumer/Durable Goods industry is preferred
- Advanced computer skills in Microsoft Office. Adobe Creative Suite is an asset.
- Demonstrated ability to influence, collaborate and build trust.
- Demonstrated solid financial acumen, analytical skills and problem-solving ability.
- Demonstrated ability to communicate effectively with all levels of the business and in front of customers.
- Ability to travel up to 10% of the time.
**Additional Information**
**Company Description**:
At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here
**At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.**
**Equal Employment Opportunity**
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
**Reasonable Accommodations
