Marketing Manager

1 week ago


Oakville, Canada Entripy Custom Clothing Full time

**About us**:
We are headquartered in a vertically integrated 55,000 plus square foot state-of-the-art facility in Oakville, Ontario. Our technology-focused and vertically-integrated operations allow us to provide clients with superior speed, quality, convenience and pricing. We are Canada's leader in custom branded apparel, but we are just scratching the surface of our potential.

**Job Summary**:
**Responsibilities**:

- **
Marketing Strategy**:

- Build an in-depth understanding of the business, brand, value proposition, service offering and market landscape to determine how to best reach the target audience.
- Maintain competitive reviews of similar offerings within market to understand others’ competitive positioning.
- **Traditional & Digital Marketing**:

- Develop and implement acquisition campaigns targeting schools to promote our services, increase brand visibility, and drive sign-ups to our print-on-demand platform.
- Plan and execute on event day any tradeshows, engaging with attendees.
- Manage assigned digital platform, including product upload, descriptions, images, and written content.
- Optimize SEO efforts to increase online visibility and drive website traffic.
- ** Content Creation**:

- Produce visual assets, including graphics, videos, and other promotional materials.
- ** Data Analysis**:

- Monitor and analyze campaign performance metrics for both online and offline activities, including reach, engagement, conversion rates, ROI, and provide regular reports to management.
- Build and maintain strong relationships with key stakeholders

**_
Please note: _**_This role is an in-office, 5 days/week role. It is NOT a remote or hybrid position. There will also be occasional participation at public events like tradeshows based on any team-based marketing initiatives._**

**Skills and Qualifications**:

- Bachelor's degree in marketing, business administration, or a related field.
- Proven experience as a Marketing Manager or in a similar role, with a track record of successful marketing campaigns and achievement of measurable results.
- In-depth knowledge of marketing principles across both offline and online channels
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to effectively present complex ideas and concepts to diverse audiences.
- Proficient in using marketing software and tools, including Mailchimp, Google Analytics, etc.
- Exceptional organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Ability to adapt to a fast-paced and dynamic work environment.

**Benefits**:

- Medical/Dental benefits after successful completion of probation period
- Employee Discounts (so you can rock your personalized attire)
- Casual dress (leave your business gear at home)
- Fun social events (we work hard and play hard)
- Fitness benefits (we will help you get your fit on)
- Fantastic location (Mississauga/Oakville border)
- Entripy is proud to be an equal opportunity workplace and in accordance with the Accessibility for Ontarians with Disabilities Act 2005, will provide accommodation throughout the recruitment, selection, and assessment process._



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