Vp, Us Marketing

2 weeks ago

Toronto, Canada Spin Master Ltd Full time

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you
**What will you work on?**

The VP, US Marketing is responsible for developing and executing Spin Master’s business strategies, preparing and implementing comprehensive go to market plans, managing, all in the efforts to facilitate achievement of corporate goals.

**How will you create impact?**
- Brand portfolio management
- Annual go to market plan for Global brands in local market
- Lead market campaign planning execution including accountability for:

- Design and delivery of 360 marketing campaign
- Successful launch of new items in market including assets, reviews, and campaign (supporting global brand playbook)
- Media budget planning media flighting and execution for market
- Market specific external agency relationship management
- Accountable for shopper marketing, including:

- Shopper marketing strategies and planning
- Partnering with U.S. Sales team to deliver retail level activations and achievement of budget targets.
- Development delivery of shopper marketing plans leveraging global assets
- Build and support customer specific sell-in presentations and product exclusive recommendations
- Delivery of country specific TLP goals
- Marketed item tracking along with decisions and action plans
- Monitoring of business health (including brand POS) and market inventory.
- Item and brand input to help inform market forecasts action plans
- Team development, growth, career planning and employee engagement

**How will you fit into the team?**
- Strong leadership skills
- Independent, action oriented thinker
- Strategic mindset, with ability to make difficult decisions
- Thorough knowledge of Toy industry (or like), including retailer landscape, and market forces that will impact the company
- Familiarity with management best practices
- Excellent organizational skills
- Excellent communication, interpersonal and presentation skills
- Strong analytical and project management skills
- Bachelor’s degree or equivalent in or relevant field

LI-Hybrid

**What you can expect from us**:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks

**What’s it like to work here?**

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
- We do appreciate all interest; however only those selected for interview will be contacted._

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