Vp Go-to-market

3 weeks ago

Toronto, Canada Duel Full time

Are you ready to lead the charge in transforming our Go-to-Market (GTM) strategy into a well-oiled machine that drives awareness, generates sales-qualified leads, and fuels our commercial success? We are seeking an experienced and strategic VP of GTM who thrives on creating synergies across every facet of our business to achieve remarkable outcomes.

**THE BUSINESS**

Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.

We are on a mission to empower brands to grow through the advocacy of the people that love them. Duel exists to show there’s a better way to build businesses, to build a better future, proving that caring for people builds brand, which builds long-term and exponential profit returns.

Our Brand Advocacy Platform allows mid-level to enterprise brands to do just that - scaling how they manage their relationships with thousands of advocates, customers, creators and brand ambassadors. We’re proud today that brands such as Monica Vinader, Charlotte Tilbury, Mint Velvet, Neom and Tropicfeel (to name a few, but not to name some household names that are yet to go live) are doing just that.

The Duel team comprises psychologists, brand experts and community builders from companies including Amazon, Treatwell, Bain, Mimecast and Lululemon as well as young entrepreneurs, psychologists and other exceptional talents.

**THE ROLE**

As Duel’s VP of Go-To-Market, your primary objective will be to architect and optimise a dynamic GTM model that aligns each cog in the machine, from inception to lead conversion. Your expertise will be pivotal in addressing our foremost challenge - a consistent flow of leads. You will be a hands-on driver, leading and working collaboratively with our commercial, partnerships, events and business development functions, to ensure the steady inflow of new business opportunities prepped and primed for closing.
- **Build a Scalable GTM Strategy**: Craft a comprehensive GTM strategy for optimal alignment and integration.
- **Category & Content Marketing**: Spearhead brand awareness through strategic category positioning and content initiatives.
- **Partnerships**: Execute strategic partnerships for enhanced market reach and lead generation.
- **Events & Field Marketing**: Oversee impactful events, tailored for maximum impact in specific markets.
- **Business Development**:Forge a robust connection with the commercial team for a strong pipeline.
- **Conversion Insights**: Utilize data insights for optimal lead generation and conversion.

**THE PERSON**

This person will be pivotal in spearheading a revolutionary GTM approach, propelling Duel to new heights while strategically generating leads and cultivating opportunities for revenue growth.
- **Leadership**: Demonstrated ability to lead and inspire cross-functional teams towards shared GTM objectives, fostering a culture of innovation and collaboration.
- **Team Player**: A collaborative mindset, willing to actively engage and contribute at all levels, driving success through hands-on involvement while also effectively leveraging team capabilities.
- **Coach Mindset**: A natural coach who empowers team members through guidance, mentorship, and enabling them to achieve peak performance.
- **Relationship Builder**: Adept at forging strong and enduring relationships with key stakeholders, customers, partners, and industry influencers. Skilled in working the room, whether at conferences, events, or networking opportunities, with an aggressive and strategic approach to building valuable connections.
- **Value-focused Mindset**: Adept at assessing benefits and orchestrating value exchanges in partnerships, collaborations, and client relationships.
- **Excellent Strategic Thinking**: Proficiency in strategic thinking, encompassing meticulous mapping and execution, to drive comprehensive and impactful GTM initiatives.
- **Collaborative Synergy**:Strong collaborative abilities, adept at fostering cross-functional synergy that propels the collective success of multifunctional teams.

**EXPERIENCE**
- **Proven Experience in SaaS**:Demonstrated track record in building and optimizing GTM strategies within the SaaS landscape, generating substantial sales-qualified leads for six-figure deals.
- **Scaling GTM Function**:Successful experience in scaling a GTM function within MarTech, eCommerce, or Consultancy industries, navigating the challenges of growth while maintaining efficiency.
- **Enterprise Sales Success**: A history of thriving within enterprise sales environments, achieving remarkable outcomes and cultivating enduring relationships.
- **Content Strategy Mastery**: Demonstrable expertise in crafting and executing content distribution and engagement tactics that resonate with target audiences.
- **Direct Business Development & Cold Prospecting**: Demonstrated success in direct business development activities, driving opportunities from identif

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