VP, Platform Marketing

Found in: Jooble CA O C2 - 2 weeks ago

Toronto ON, Canada CLevelCrossing Full time

We’re searching for an innovative VP of Marketing to join our agency. If you’re right for this role, then you’ll definitely have a passion for developing brand and marketing strategy, setting and achieving targets aligned with broader business goals, establishing relationships with press and internal client teams, and leading the Marketing and Comms team. You’ve got a crystal-clear view of the digital landscape, and you’re eager to guide our overall marketing plan across brand, media, public relations, market research, issues management, crisis communication, awards, and marketing-related customer relationship and engagement activities—all essential to building our agency’s brand reputation and expanding awareness across the industry. You’re also a gifted leader, too, ready to directly oversee our small-but-mighty marketing and comms team while working very closely and collaboratively with our business development team.
You’re no stranger to marketing. In fact, you’ve got extensive marketing experience, (in a digital agency setting, no less) and the ability to make decisions under pressure. A place where we inspire one another to think bigger, push harder, and take the right risks. So, if this all sounds good to you—and if you consider yourself an entrepreneurial self-starter with an ability to handle strategic brand management, review budgets, set goals, and shape our image in the marketplace—come talk to us
Analyzing existing branding and marketing strategies and improving upon them.
Reporting to the agency CEO and working closely to define overall strategic direction.
Leading a capable marketing team and delegating tasks fairly.
Hands on execution of key marketing tasks e.g., Conducting market research and implementing new strategies based on findings.
Monitoring industry trends and briefing the team on new information.
Closely monitoring competitors’ successes and failures and learning from them.
Supervising marketing events and launches and using these spaces to network with industry professionals.
Assisting with the recruitment, training, and onboarding of new staff.
Building relationships with key industry organizations; BSc in marketing, branding, business, PR, or a similar field.
Superb marketing and research skills.
Knowledge and practical experience with SEO, digital marketing tools, and related software.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to
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