CRM Specialist

3 weeks ago

Mississauga, Canada triOS College Full time

**Job Title**: Customer Relationship Management (CRM) Specialist

**Company**: triOS College

**Location**: This position is primarily located at the Campus Support Center in Mississauga with a hybrid work model

**Hours**:Monday-Friday 8:00am - 5:00pm

**Start Date**:Immediate

**About Us**:
triOS College is Canadian owned Registered Private Career College in Ontario. We strive to be the very best at what we do, both in the eyes of our students and coworkers. It is the dedication of our employees that has resulted in being recognized as one of Canada’s Best Managed Companies for 13 consecutive years. Our college was founded on familial values, and these have been retained for the last 31 years.

At triOS, we're not just looking for employees; we're seeking passionate individuals who want to join our mission to work collaboratively towards our common goal of preparing job-ready graduates. We're a dynamic, innovative, and fast-growing organization that thrives on pushing the boundaries of what's possible. If you're ready to be part of something big and exciting, this is the place for you

**The Opportunity**:
***
As part of the marketing team the CRM Specialist is responsible for managing the company’s CRM software to improve sales / marketing outcomes.

By designing, building, implementing, and maintaining CRM based initiatives, you will seek to improve sales, the customer experience, and overall brand image along the sales funnel. You will act as the main liaison between employees / business leaders and the CRM software.

To effectively market to current and potential customers, you must have great analytical skills, solid communication, and organizational skills, and be a good collaborator. You seem to find ways to optimize complex CRM software programs to enhance customer touchpoints within the sales funnel.

**What you’ll be doing**:

- Design, build, implement, and maintain all aspects within the CRM.
- Plan and deliver CRM strategies across the organization to turn prospects into new customers, retain existing customers, increase brand loyalty, and expand the company’s brand value.
- Implement marketing campaigns that utilize CRM capabilities to drive student awareness and progression of students through admissions funnel to enrollment.
- Strategically plan, execute and assess the performance of individual CRM program strategies.
- Identify event-based and time-based opportunities to leverage the CRM’s capabilities.
- Implement and build reporting inside and outside of the CRM to analyze performance of various aspects of the CRM and various customer touch points.
- Analyze market reports to determine what kind of marketing trends the business should respond to.
- Act as the initial point of contact for CRM issues and liaise with Technology and Operations teams to troubleshoot and resolve.
- Provide training to end users, build training guides, and answer questions from end users.
- Review, enhance, update, and manage all content within the CRM.
- Make sure the customer database is correctly segmented in order to target marketing activities appropriately.
- Manage relationships with key vendors (for ex. CRM provider, Calendly, etc).
- Act as the Admin for the CRM, including adding and removing users.
- Train employees on CRM capabilities and process flow as needed.
- The duties and responsibilities listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the role expectations if the work is similar, related, or a logical assignment to the position.

**What you bring to the position**:

- Bachelor’s degree in an analytical field (Math, Economics, Engineering, Statistics, etc) is preferred.
- Three (3) years of experience in customer experience, CRM, marketing, or digital marketing.
- Technical expertise with CRM and analytical systems
- Demonstrated experience leading CRM initiatives within an organization.
- Demonstrated experience delivering a variety of projects within the CRM.
- Experience designing and building customer centric communications and solutions.
- Knowledge of online marketing methods and best practices.
- Strong mathematical skills to analyze reports and work with large data sets.
- Strong communication skills.

**Why You Should Join Us**:
**Exciting Challenges**: You'll be at the forefront of CRM innovation, tackling exciting challenges that will keep you engaged and motivated.

**Growth Opportunities**: We believe in investing in our talent. You'll have access to continuous learning and development opportunities to advance your career.

**Collaborative Team**: You'll be working alongside a group of passionate, like-minded professionals who are as excited about their work as you are.

**Rewards and Benefits**: Competitive salary, generous benefits package, group RRSP match and more

**How to Apply**:

- We are committed to building an intentionally inclusiv

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