Community Relations Manager

5 months ago

Aurora, Canada Delmanor Communities Full time

Choose a job you love and you will never have to work a day

Delmanor is an equal opportunity employer. We offer competitive benefits and incentive programs, which reflects the high value we place on our team members. Our commitment to ongoing training provides each team member the opportunity for professional development while keeping pace with current best practices.

The Community Relations Manager is responsible for the development and implementation of site-specific marketing and sales programs to achieve occupancy targets, and provides move-in and administration support to ensure a seamless transition for all new Residents.

**What you’ll do**:

- Ensures all occupancy targets are met, with the ultimate objective of full occupancy with a waiting list.
- In conjunction with the General Manager and Director, Sales & Marketing, develops an annual marketing plan, including budget and participates in the development, implementation and evaluation of annual residence and departmental directives.
- Actively engaged in the Sales process from Inquiry to move-in. Achieving quarterly conversion metrics.
- Assists in the implementation of site-specific marketing programs and is accountable for proper management of the site-controlled elements of the marketing budget.
- Provides input to the product and services offered, and how these should be changed to meet evolving client demands.
- Coordinates materials management within the department including vendor contacts, purchasing and inventory control.
- Completes and submits all Marketing reports by specified deadlines.
- Monitors, tours the competitors, and ensures competitor information is kept current and their brochures, ads, prices, etc. are on file.
- Maintains an up-to-date knowledge of all relevant policies and procedures.
- Maintains an awareness of industry trends and activities and their impact upon the site.
- Maintains professional competence and contacts with external colleagues by attending work-related conferences and seminars.
- Responsible for entering leads and ensuring there is regular follow-up of all prospective inquiries using Welcome Home database.
- Develops and executes an engaging annual community outreach plan which may include:

- trade or mall shows
- speaking engagements
- sponsorships
- membership in community organizations
- service or community or volunteer boards
- organization of major community events held at the residence
- Develops and maintains a community contact list including prospects, healthcare professionals, realtors, funeral homes, lawyers, Senior Centre’s and groups, appropriate charities and social service agencies, financial planners, churches & other places of worship, local politicians, and other assorted referral groups.
- Encourages Residents, team members, healthcare professionals, realtors and others to refer prospective Residents. Promotes the Delmanor referral program.
- Responds to all marketing inquiries in a professional, personal and timely manner with the goal of making face-to-face contact with each qualified individual.
- Manages the relationship between the site and the prospective Resident and his/her family, while inspiring them to make a timely and appropriate decision based on mutual objectives.
- Facilitates a smooth sales process by ensuring any health assessment requirements are complete, deposit and occupancy agreement is correctly completed, and all departments are notified as per specific site procedures. Assist in the assessment of the suitability of each prospective Resident with regards to health and lifestyle.
- Facilitate and ensure a smooth transition for new Residents by helping to coordinate move-ins and initiates a smooth transition for the prospective Resident by communicating key move-in information to site department managers.
- Provides necessary information to weekend duty manager/site personnel designated to answer inquiries and/or conduct tours in his/her absence.
- Assists with the set up and maintenance of model & guest suites as required.
- Responds to and handles all Resident complaints as they relate to the department with the scope of his/her authority and responsibility; refers larger issues to General Manager.
- Maintains a marketing presence with current Residents via attendance at Resident events (for example wearing costumes, Resident Holiday parties, anniversary celebrations, etc.)
- Since this manager interacts very closely with all other departments it is crucial that he/she understands the operating priorities of all departments in the building and works with all department managers in a respectful and collaborative manner.
- Other duties as assigned.

**What you’ll bring**:

- A positive can-do attitude
- Post-secondary education preferably in Business or Hospitality Management with a focus on Sales, Marketing, Community or Public Relations, or at least 5 years’ experience in a related industry
- Strong closing skills, relationship management skill

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