Marketing Officer
2 months ago
Department:
Student Recruitment and Brand (Chris Gill)
Position Type:
Full-Time Support
Salary Range:
$35.06-$40.71-Hourly
Scheduled Weekly Hours:
36.25
Anticipated Start Date:
February 26, 2024
Length of Contract:
6 months
Posting Information
Posting Closing Date:
February 6, 2024
Please note: jobs are posted until 11:59 pm on the job closing date.
**Job Description**:
This position reports to the Manager, Recruitment and Brand or designate, and with the guidance and support of the Marketing Officer Team Lead, the position is responsible for planning, development and implementation of strategic marketing and communications initiatives to prospective students and other target audiences for internal stakeholders such as schools, faculties, departments and services. The incumbent focuses on the College’s lead generation/conversion programs and measures the programs’ success by student enrolment.
The incumbent will assist in identifying the marketing needs of stakeholders and ensuring alignment with the College’s overarching strategic plan and recruitment objectives. The incumbent is also responsible for maintaining statistical data related to tracking and conversion for the effectiveness of marketing programs through lead generation, lead qualification and College enrolment data.
The incumbent must develop and maintain strong relationships with College stakeholders, clients and vendors and ensures that established best practices, branding guidelines and AODA compliance are deployed to provide exceptional project management and service. This position requires significant interaction with Department Chairs/Managers, Program Coordinators, the Registrar’s Office and college services.
Duties and Responsibilities:
Project Management & Execution:
- Works with the client to understand business and enrolment objectives;- Establishes production timelines and coordinates schedules across diverse groups of College stakeholders;- Independently manages and tracks project status through the creation of bi-weekly status reports;- Consults and liaises with School, Faculty and departmental representative regularly to ensure business objectives are met;- Responsible for overseeing scheduled milestones according to established processes. As such, plays a role in timeline decision making;- Evaluates potential tactics as well as reviews the creative execution to ensure strategic direction is met;- Seeks opportunities to identify and action process improvements relating to marketing programs;- Coordinates marketing initiatives sub-contracted to external resources including:
- Web developers, advertising agencies, graphic designers, copywriters, media planners and buyers;- Tracks expenditures, monitors success and develops and presents post campaign/initiative reports;- The incumbent coordinates project resource needs and coordinates request with Creative Services Team Lead (CSTL), establishes and maintains project timelines and campaign budgets, as well as ensures that appropriate levels of conversion tracking and measurement are deployed and program results are reported;- Liaises with creative and Web Team members to coordinate the production of creative materials.
Creation & Production:
- Coordinate the development of copy for College Web site content, sales support and advertising to ensure key messages are captured and graphic standards are adhered to;- Coordinates the production of all marketing program deliverables including public facing videos, radio and television production, digital ads, print advertising and collateral requirements;- Tests content with target audience;- Works with the Nurturing and Engagement Team, develop content for campaigns.
Strategic Planning:
- Involved in the development and planning of advertising media campaigns for all areas of the College and works with advertising media and external advertising agencies in this regard, to determines rates, produce schedules and budgets for approval;- Collaborates with Faculty Marketers, Directors, Managers, Chairs, and Program Coordinators on the development and planning of marketing initiatives for all areas of the College;- Sets the tactical direction through the development of concise marketing and communications briefing and planning documents;- Identify research requirements, conducts research to support decision making and recommends the appropriate methodology or plan;- Continuously researches and learns new marketing trends and techniques.
Web Site Content/Implementation:
- Recommends content changes to improve website conversion.
Other Duties as Assigned
Required Qualifications- Minimum Three (3) Year diploma/degree or equivalent in Advertising or Marketing;- Minimum of (5) five years experience including:
- Extensive experience in results-driven marketing and communications - in an academic environment or elsewhere;- Relationship management and project management;- Demonstrated budget management expertise;- In-depth knowledg
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