Marketing Officer

2 weeks ago

Ottawa, Canada Algonquin College Full time

Department:
College Marketing (Alanna McDonell)

Position Type:
Full-Time Support

Salary Range:
$35.06-$40.71-Hourly

Scheduled Weekly Hours:
36.25

Anticipated Start Date:
December 11, 2023

Length of Contract:
7 Months

Posting Information

Posting Closing Date:
December 1, 2023

Please note: jobs are posted until 12:01 am on the job closing date.

**Job Description**:
This position reports to the Director, Marketing or designate, and with the guidance and support of the Marketing Officer Team Lead, the position is responsible for planning, development and implementation of strategic marketing and communications initiatives to prospective students and other target audiences. The incumbent focuses on the College’s lead generation/conversion programs and measures the program's success by student enrolment.

The incumbent will assist in identifying the marketing needs of stakeholders and ensuring alignment with the College’s overarching strategic plan and recruitment objectives. The incumbent is also responsible for maintaining statistical data related to tracking and conversion for the effectiveness of marketing programs through lead generation, lead qualification and College enrolment data.

The incumbent must develop and maintain strong relationships with College stakeholders, clients and vendors and ensures that established best practices, branding guidelines and AODA compliance are deployed to provide exceptional project management and service. This position requires significant interaction with Department Chairs/Managers, Program Coordinators, the Registrar’s Office and college services.

The incumbent is the main point of contact for the coordination of various committee and departmental meetings, including the recording of minutes, ensuring all documents are properly categorized, organized according to requirements and agenda topic.

The incumbent supports and participates in various retention projects during key points in the year: including, but not limited to, Intercept, Program Orientation and Academic Advising.

Required Qualifications:
- Three (3) year diploma/degree in Advertising, Marketing, Education, Media or directly related field of study;- Five (5) years experience, including:
- Extensive experience in results-driven marketing and communications - in an academic environment or elsewhere.- Customer relationship management;- Demonstrated budget management and project management expertise;- In-depth knowledge of web, digital and print production and graphic design best practices;- Experience in coordinating the work of others;- Demonstrated ability to multi-task and simultaneously co-ordinate a variety of unrelated activities;- Familiarity with digital campaign implementation, tracking and measurement tools;- Excellent written and oral communication skills;- Advanced proficiency with Word, Excel and PowerPoint;- Well-developed verbal and writing skills;- Strong analytical and problem-solving skills.
- This position is paid at Payband H
- Vacancy is for P18648

This position is eligible for hybrid work in conjunction with the College's
_Flexible Work Arrangement Policy_.

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