International Education Marketing Officer
2 weeks ago
Department:
College Marketing (Alanna McDonell)
Position Type:
Full-Time Support
Salary Range:
$33.38-$38.75-Hourly
Scheduled Weekly Hours:
36.25
Anticipated Start Date:
March 27, 2023
Length of Contract:
13 months
Posting Information
Posting Closing Date:
Please note: jobs are posted until 12:01 am on the job closing date.
**Job Description**:
- This position reports to the Director, Marketing or designate, and with the guidance and support of the Marketing Officer Team Lead, the position is responsible for planning, development and implementation of strategic marketing and communications initiatives to prospective students and other target audiences for internal stakeholders such as schools, faculties, departments and services. The incumbent focuses on the College’s lead generation/conversion programs and measures the programs’ success by student enrolment.
The incumbent will assist in identifying the marketing needs of stakeholders and ensuring alignment with the College’s overarching strategic plan and recruitment objectives. The incumbent is also responsible for maintaining statistical data related to tracking and conversion for the effectiveness of marketing programs through lead generation, lead qualification and College enrolment data.
- The incumbent must develop and maintain strong relationships with College stakeholders, clients and vendors and ensures that established best practices, branding guidelines and AODA compliance are deployed to provide exceptional project management and service. This position requires significant interaction with Department Chairs/Managers, Program Coordinators, the Registrar’s Office and college services.
Required Qualifications:
- Three (3) year diploma/degree or equivalent in Advertising or Marketing;-
- Minimum of five (5) years experience, including:- Extensive experience in results-driven marketing and communications - in an academic environment or elsewhere;-
- Relationship management and project management expertise;-
- Customer relationship management and project management expertise;-
- Demonstrated budget management;-
- In-depth knowledge of web, digital and print production and graphic design best practices;-
- Experience in coordinating the work of others;-
- Demonstrated ability to multi-task and simultaneously co-ordinate a variety of unrelated activities;-
- Familiarity with campaign tracking and measurement tools;-
- Excellent written and oral communication skills;-
- Strong analytical and problem-solving skills;-
- Experience using digital marketing platforms and services;-
- Advanced proficiency with Word, Excel and PowerPoint.- This position is paid at Payband H
- Vacancy is for P17477
This position is eligible for hybrid work in conjunction with the College's
_Flexible Work Arrangement_.
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