Communications Advisor, Social Media

1 month ago

Toronto, Canada Unity Health Toronto Full time

**Why work at Unity Health Toronto?**

Unity Health Toronto is one of Ontario’s largest health care networks with a wingspan across Toronto’s core. We offer the full range of health services, from primary care to long-term care, and we are a globally recognized university-affiliated teaching and research institution, and leaders in collaborative, integrated and high-quality care. We are building a stronger, more resilient and equitable health system for everyone.

Today, our motto - Caring hearts. Leading minds - captures the dual commitment by everyone at Unity Health Toronto to social justice, compassionate patient care and excellence in education, research and innovation. We are advancing healthcare for all united by one vision: The best care experiences, created together.

**About the Corporate Communications and Public Affairs team at Unity Health**

Corporate Communications and Public Affairs is a group of communications advisors, social media advisors, web programmers and media relations specialists. We’re also a fun, collaborative group of individuals who support each other in our work and are always ready to pitch in to help a colleague. Together, we are responsible for reputation management, internal and external communications, branding, media relations, digital media, government and stakeholder relations and community engagement. The department works across the network and also works collaboratively with the network’s two foundations.

**What does it mean to be a Communications Advisor in Content and Social Media Strategy at Unity Health?**

As a Communications Advisor within the Communications and Public Affairs team, you play an integral role in contributing to Unity Health’s local, national and international reputation as a progressive leader in the treatment of critical care, serious illnesses, community health, rehab and complex continuing care, and research and education that impact patient care.

The Communications Advisor will report to the Manager of Media & Content Strategy and work closely with our Corporate Communications team and Senior Communication Advisors supporting our quality, research and education, and clinical portfolios across our network.

Unity Health offers excellent benefits. More information can be found here.

RESPONSIBILITIES:

- Generate ideas, write and develop content and campaigns that demonstrate the commitments in our Strategic Plan and promote our brand.
- Oversee the scheduling and daily posting of our content calendar, including social media and website content.
- Develop and publish newsletter content for a large internal and external audience.
- Track daily media coverage and promote content across social media channels.
- Monitor our social media channels for emerging issues, including issues management.
- Respond in a professional and timely manner to requests and incoming questions from the public.
- Collect and analyze social media data and analytics to guide tactics and content strategy.
- Work collaboratively within the Communications and Public Affairs team, our Foundations and with departments to advance the brand and reputation of Unity Health.
- Special projects and other strategic communication duties as assigned, including event support, producing internal communication assets, publications, etc.
- Act as the Communications & Public Affairs representative on-call on a rotational basis after hours.

QUALIFICATIONS:

- Undergraduate degree/diploma in journalism, public relations, communications, or related area.
- Minimum 2 to 5 years of relevant work experience required.
- Demonstrated experience in successfully developing and implementing communication strategies, public awareness campaigns, corporate communications or news stories.
- Strong, clear writer and editor; must have ability to ensure error-free materials.
- Excellent verbal communication skills.
- Experience with social media analytics; knowledge of Excel an asset.
- A creative thinker with a keen eye for what makes a good story
- Strong interpersonal skills and ability to build relationships with a variety of internal and external stakeholders, including executives, board members,
- Results oriented, self-directed, and independent, with the ability to balance multifaceted projects and competing priorities.
- Ability to work effectively under pressure; mature judgment for assessing difficult situations.
- Outstanding organization and time management skills.
- High energy, flexibility and the ability to work effectively in a fast-paced environment.

**Thank you for applying.

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