Social Media Coordinator

4 days ago

Toronto, Canada Rogers Communications Full time

Our Connected Home team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our fibre network supports millions of customers with high-speed Internet, TV, and Smart Home Monitoring to keep Canadians connected to the people and things that matter most. We know that our customers rely on us to provide them reliable connectivity, that is why we have made a commitment to providing the fastest and most consistent network in the areas we serve.

We are growing our Connected Home team and are looking for team members that are collaborative, digital-first, fast-moving, bold-thinking, and focused on delivering impact in everything they do. Come play a key role in building the future of innovation in Canada.

Let’s make your possible at Rogers.

Are you up for the challenge and the fun? If so, consider the following opportunity:
At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment. Because we believe connections unite us, possibilities fuel us, and moments define us.

The **Rogers Brand team** is looking for a passionate** Social Media Coordinator **to support the Corporate (and total) Rogers brand team. This individual will report to the Brand Manager and lead the execution of content across social media and digital platforms to build consideration and preference for the Rogers Brand. They will work closely with our Lines of Business, the Corporate Communications team and the Partnership & Experiential Marketing team, our MBU partners, internal Marketing, Digital and Performance Metric business partners, the broader Rogers Brand team, Legal and Agency partners (Creative and Media) in order to bring integrated content and campaigns to market on brand, on time, and on budget.

This role requires a collaborative team player who can think big picture while having strong attention to detail. You will be required to build a strong and consistent brand voice integrated across all social media channels, enhancing the corporate reputation of Rogers. You will be a key member of the Rogers brand team, planning and executing partnerships, employment brand, and corporate social responsibility campaigns and initiatives.

You have ambition and drive and you are eager to learn. You come prepared with analytical and competitive facts, and strategic thinking to support your recommendations, and you bring forth solutions. You are able to prioritize and juggle many tasks at once while remaining very organized. We are looking for someone with a solid understanding of social, digital, and branded content-based marketing. You thrive in a fast-paced environment, and you are very comfortable in copywriting and understand the value it brings to the overall process. You are a self-starter who can work within a team environment.

**What you will be doing**:

- Develop and deliver a steady stream of engaging, innovative, and relevant content that supports the Rogers brand, credibly reinforces the brand promise, and drives business results & leads through Facebook, Twitter, Instagram, and YouTube
- Support implementation and growth of the Rogers Brand Platform (including the visual brand identity) across pillars and build on the strategy to ensure all customer-facing content is aligned to overarching brand strategy, visual identity, and editorial calendar
- Deliver on Employment Brand, Partnerships, Regional and Corporate Social Responsibility communications strategies, plans, and executions through social media and content
- Manage day-to-day agency and cross-functional relationships to deliver brand communications, execute on content calendar, and support delivery of 360-degree campaigns
- Adopt a mix of measurement methodologies to track, report, and optimize the performance of all campaign initiatives through social media
- Monitor social trends, influencers, and relevant news to identify opportunities to join the social conversation and grow brand visibility (with a particular focus on the millennial audience)
- Manage social media budget, ensuring appropriate budgets are allocated to deliver optimal efficiency while analyzing traffic trends and post-performance opportunities for future strategy and development
- Regularly communicate project status & timeline updates to internal stakeholders
- Publish project post-analysis reports with recommendations for future campaigns
- Evaluate brand campaigns and content effectiveness and optimize according to KPIs
- Given the nature of social media, you will be expected, on occasion, to work additional hours including evenings and weekends as necessary. This may include (but is not limited to) performing live social coverage at events and communicating imp

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