National Category Development Manager Oral Care

3 weeks ago

Toronto, Canada Colgate Palmolive Full time

No Relocation Assistance Offered
147864 - Toronto, Ontario, Canada

Expert Category Management consultant to internal stakeholders in Oral Care (OC).

Category Management consultant to internal teams (sales, Business Development Managers (BDM's), Customer Analytics Managers(CAM's), Senior Leadership Team) to identify National Oral Care opportunities that deliver category and customer growth through fact based recommendations.
Demands high energy, assertive management skills, an aptitude to resolve complex problems, understand market dynamics and employ good decision making skills.
Category Development Manager assesses trends, analyzes shopper data and syndicated/point of sale data to identify key category opportunities for growth.
Role requires a solid understanding of Category Management processes and practices and will collaborate with both our customers and internal teams in the areas of effective product assortment, shelf merchandising, promotional and pricing recommendations.

**Roles and Responsibilities**:
Acts as the category expert by delivering category best practice presentations that identify category opportunities for Colgate brands.
Develop National sales presentations to aid in listing new innovation and reason to be
Utilize shelf management software and category expertise to assess gaps in fair share of shelf, providing Best in Class shelf placement strategy for new items and existing products, with an objective of securing distribution/placement
Establish strong, multi-level working relationships across internal teams based on mutual trust and integrity
Communicate and reinforce brand strategies & priorities to the Team.
Support brand strategies/priorities working with BDM/ABDM’s/Marketing to support creation of new product initiatives accordingly
Determine the effectiveness of Colgate National promotions through post-analysis, and make recommendations for change
Develop with BDM, Assortment strategy, demonstrating efficient assortment optimization to support innovation, assessment of tail and enable growth within OC
Utilize consumer panel data quarterly to assess changes in shopping behaviour within OC sub categories to drive category solutions and provide recommendations for change (ie. innovation, delists, size changes, format changes, etc.)
Actively participate in team building and best practice sharing to increase team effectiveness.
Work across all functional areas of the customer development team in developing the business.
Nationally assess monthly scorecards to determine drivers of change within OC to report back to the business, dig into areas for further assessment and provide actionable recommendations.
Nationally, monitor the execution of 5P activities in line with established objectives and guidelines (semi annual).
Annually, provide category review for Metro Inc. Identify areas of improvement from a category lens within OC and present to customer
Act as face of OC to present thought leadership when required internally and externally

**Requirements**:
HBA, BBA, B. Comm/MBA or equivalent required
5+ years of similar consumer product sales industry background, consumer brand industry or other relevant sales/marketing experience required
2+ years experience in Category Management using a syndicated service (Nielsen, IRI, Retail Link, etc) required
Proficiency in working with cross-functional teams to achieve business results

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

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