National Catman Manager, Oc
2 weeks ago
No Relocation Assistance Offered
160168 - Toronto, Ontario, Canada
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
The role
Colgate-Palmolive Canada is seeking an experience National Catman Manager to support our Oral Care category
The National Catman Manager for Oral Care (OC) will act as the expert consultant on OC to internal stakeholders. They will consult to internal teams (Sales, Brand Development Managers (BDM's), Customer Analytics Managers (CAM's), Senior Leadership Team (SLT)) to identify National OC opportunities that deliver category and customer growth through fact based recommendations. This role demands high energy, critical thinking, assertive management skills, an aptitude to resolve complex problems, understand market dynamics and employ good decision making skills.
The Category Development Manager proactively analyzes trends in POS, shopper and syndicated data to identify key category opportunities for growth. To succeed in this role, we expect a solid understanding of Category Management processes and practices and will collaborate with both our customers and internal teams in the areas of effective product assortment, shelf merchandising, promotional and pricing recommendations.
What you will do
Act as the category expert in OC by digging into key business issues that identify category opportunities for Colgate brands.
Develop National sales presentations to aid in listing new innovation & selling stories
Utilize shelf management software and category expertise to proactively assess gaps in fair share of shelf, providing best in class shelving principles, employing a National best in class shelf placement strategy for new items and existing products, with an objective of securing distribution/placement
Establish strong, multi-level working relationships across internal & external teams based on mutual trust, respect and integrity
Communicate and reinforce brand strategies & priorities within Category Management and sales teams.
Support brand strategies/priorities working with BDM/ABDM's/Marketing to support creation of new product initiatives accordingly
Determine the effectiveness of Colgate National promotions through post-analysis, and make recommendations for change
Develop National "Grow the Head" strategy, demonstrating efficient assortment optimization & portfolio simplification strategies to support innovation and assessment of tail to enable growth.
National Category Management support for Sub Hub, internal reviews, business issues, budgets, MYR, Roadshows, Revenue Growth Management, Innovation sales stories, etc.
Utilize consumer panel data on-going to assess changes in shopping behaviour, proactively identify areas of challenge or risk and provide recommendations for change at a National or account level (ie. innovation, delists, size changes, format changes, etc.)
Actively participate in team building and best practice sharing to increase team effectiveness.
Work across all functional areas of the customer development team in developing the business.
Assess monthly performance scorecards to determine drivers of change within OC categories to report back to the business, dig into areas for further assessment and provide actionable recommendations.
Nationally, monitor the execution of 5P activities in line with established objectives and guidelines (semi annual review).
Strive to be the category expert and go to resource for thought leadership internally and externally
Required Qualifications
HBA, BBA, B. Comm/MBA or equivalent
3-5+ years of similar consumer product sales industry background, consumer brand industry or other relevant sales/marketing experience
2+ years experience in Category Management using a syndicated service (Nielsen, Retail Link, Numerator, etc)
Proficiency in working with cross-functional teams to achieve business results
Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. W
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