Social Media and Communications Coordinator

3 weeks ago

North York, Canada GS1 Canada Full time

**Description**:
GS1 Canada is actively looking to add an experienced Social Media & Communications Coordinator to our Marketing and Communications team who brings social media experience, strong writing skills and experience developing social media content for a variety of platforms. In this role, in addition to your mastery with words and awareness of social media trends, you bring a strong understanding of analytics and amplification tools. This role is an integral part of the Communications team, and is a key contributor to departmental priorities and writing projects to reinforce the value of GS1 Canada and global standards.

**WHAT YOU'LL DO**:
**Social Media**
- Execute social media strategy and track KPIs across social platforms.
- Maintain a rolling 3-month social calendar with a strategic content mix that represents GS1 Canada priorities and the interests of our entire community
- Create compelling social content, stories and series that connect with our audience, increase engagement, encourage sharing and push to the GS1 Canada website
- Leverage all opportunities to extend messaging reach, including boosting, influencer engagement and internal staff engagement
- Monitor performance and provide monthly report for tracking KPIs, performance, insights and recommendations
- Ensure a consistent brand experience across all platforms, including brand voice and creative elements
- Lead regular cross-functional social media meetings with internal stakeholder groups to collaborate on content planning and scheduling
- Discover, share and integrate emerging digital trends, best practices, relevant competitor/industry approaches, new solutions and opportunities that can contribute to GS1 Canada’s strategic objectives and/or audience experience

**Communications**
- Media monitoring, development and distribution of media scan reports
- Provide writing support, including for GS1 Canada newsletters and other writing and communications projects as needed
- Monitor brand reputation and reviews, including Google, develop and post responses
- Departmental budget coordination

**WHAT YOU'LL BRING**:

- Bachelor’s Degree in Communications, Marketing/Public Relations, Digital Marketing, or a related area
- Proven, demonstrated experience:

- Successfully managing and executing a social media content calendar across multiple social platforms
- Producing compelling copy and content that resonates with diverse audiences across multiple platforms and channels, including social media, webpages and the GS1 Canada intranet.
- Developing quality creative and video content relevant to a variety of social media platforms.
- Developing and executing paid social campaigns and boosted posts.
- Developing social media insight reports using data and other analytics tools
- Managing English and French social platforms
- Experience using social media and communications tools, including but not limited to Sprout Social, Google Analytics, HotJar, Meltwater and others
- Clear understanding of unique platform features to optimize engagement, including Instagram stories, tabs, polls, etc.
- Ability to anticipate and identify social media trends and opportunities to increase awareness and engagement
- Exceptional quality control skills and a strong eye for detail
- Strong alignment with GS1 Canada values: Integrity Always, Inclusive Collaboration, Innovation, Accountability and Super-serving Subscribers

**About GS1 Canada**:
GS1 Canada is committed to helping all employees, customers, stakeholders and subscribers in an effective and timely manner by preventing and removing barriers for persons with disabilities. Our policies and practices are intended to foster diversity, inclusiveness and accessibility, while also ensuring that the workplace is free from discrimination and harassment.

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