Social Media Coordinator

2 weeks ago


York, Canada The Sorry Girls Full time

We’re looking for someone to optimize and manage The Sorry Girls’ social media presence across various platforms such as YouTube, Instagram, Pinterest, TikTok, Snapchat, Discord, Facebook and Squarespace. Do you love keeping up with the latest social media trends and platforms? Are you confident in photo editing and writing in brand voice? Do you have a passion for all things design and DIY? This might be your next role.
- ABOUT THE SORRY GIRLS INC._

“WE’RE A COMMUNITY OF MAKERS AND DO-ERS THAT ENABLE ALL PEOPLE, ESPECIALLY WOMEN, WITH THE SKILLS AND CONFIDENCE TO CREATE FOR THEMSELVES.”

Established in 2010 by Kelsey MacDermaid and Becky Wright, The Sorry Girls have evolved from a YouTube channel into a thriving digital media brand, focusing on DIY, sustainability, and interior design. Their brand encompasses multiple digital platforms and Kelsey and Becky have made appearances everywhere from your local newspaper to DIYing in Times Square with Good Morning America. With a combined online following of over 3 million, they've inspired people of all ages and demographics to embrace creativity and try something new.

The Sorry Girls is a dynamic group of over ten team members that tackle projects with expert efficiency, creative openness, and enthusiasm. The Sorry Girls remain at the forefront of the DIY community through constantly seeking new challenges and are eagerly anticipating their next big creative project.

Start date: January 2024

IN THIS ROLE YOU WILL
- Execute the Social Media Strategy, growth and goals of all social media platforms The Sorry Girls are engaged in (Specifically YouTube, Pinterest, Facebook, Instagram and Discord)
- Work alongside Short Form Video Coordinator (SFVC handles short-form video creation and editing, and oversees Snapchat, YouTube Shorts, and Tik Tok)
- Analyze current performance of our social media accounts to find room for improvement
- Engage with The Sorry Girls’ online audience via comments, DMs, discord chat etc., being the “voice” of The Sorry Girls
- Be knowledgeable in the online DIY & home design space and of similar content creators
- Edit still photography using Adobe Lightroom or Photoshop
- Post & monitor weekly YouTube videos
- Create gifs to post to the YouTube community tab
- Make & post pins to Pinterest, including Story Pins
- Proficient in cross-promoting and repurposing content across various platforms
- Work with the Creative Director to draft proposals, create content, and project manage social brand deals with external partners on tight timelines
- Plan & organize the entire social calendar across several platforms

OUR IDEAL CANDIDATE...
- 2+ years of experience in a similar role managing various accounts across several social platformsIs
- Based within the GTA and available to work regular hours of 9am-5pm EST
- Ideal applicant has worked with numerous brands and navigated brand deals
- Has an interest in design and DIY
- Understands The Sorry Girls brand, content, and voice
- Has intermediate photo editing skills
- Has basic graphic design knowledge
- Has intermediate knowledge of Adobe Photoshop and Adobe Lightroom
- Has expert knowledge of social media best practices and analytics tools
- Proficient in writing blog posts and copy
- Expertly adapts writing style to fit various platforms
- Has their finger on the pulse of what’s trending and what’s popular in the digital media and YouTube space
- Is a self starter and fast learner
- Is comfortable working both independently and with a team
- Is organized with strong project management skills
- Is positive and enthusiastic
- Enjoys bringing new ideas to the table

THE PERKS...
- Option for hybrid work-from-home and in-office
- Joining a small and passionate team
- Opportunity for creative expression
- Everyday is different
- Access to our workshop and tools for personal use
- Health and dental benefits
- Skills development program (company will invest in courses that improve skills used on the job)

**Job Types**: Full-time, permanent

**Salary**: competitive offers considered

**Benefits**:

- Dental care
- Extended health care

Schedule:

- Monday to Friday

Work Location: Hybrid remote in York, ON M6N 1X8



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