Social Media and Communications Coordinator

3 days ago

North York, Canada Hanson Canada Full time

**About Hanson College**

Hanson College, established in 2001, is a private educational institution that delivers college diploma programs and language training programs to international students. Our three campuses are located in Toronto and Brampton in Ontario, and New Westminster in BC. Join Hanson to change life trajectories through education for generational impact in the global community.

We are hiring a **Social Media and Communications Coordinator** to work at our Ontario campuses.

**Overall Responsibilities**:
A **Social** **Media and Communications Coordinator **is responsible for managing a brand’s online presence through various social channels. The core responsibilities include developing engaging content, creating an online community for the brand, and creating an online image that is representative of the brand and what it aims to promote.

**Primary Duties**:

- Develop and implement a social media strategy and online presence for Hanson Canada.
- Create, edit and manage content for print and online communication channels for both internal and external communications.
- Ensure the social media content is informative and appealing, and that key messages align with vital business strategies.
- Define the most important social media KPIs and measure the success of social media campaigns.
- Appropriately create and manage the campus media budget.
- Keep abreast of the latest social media best practices and technologies and use social media marketing tools.
- Monitor SEO and user engagement and suggest content optimization.
- Communicate with students, industry professionals, and influencers via social media to create a strong network.
- Collaborate with the enrollment team, Student Services department, and Alumni Coordinator to provide effective and timely communications to students and alumni.
- Collaborate with the Student Services department to plan, promote, and execute student events (e.g. convocation). Ensure to achieve maximum student engagement via student events.
- Participate in or organize events, promotional activities, presentations, or ceremonies on behalf of Hanson as assigned.
- Perform other duties as assigned

**Education and Qualifications**:

- University degree in a relevant field with a record of professional accomplishment in social media, marketing and communication, or an equivalent combination of education and experience.
- Minimum of two years of exposure in social media and digital marketing & communication experience with a proven track record of success.
- Excellent grasp of social media and website metrics
- Strong organizational skills and attention to detail.
- Exceptional verbal, written, and interpersonal communication skills in English.
- Team player with a client-centric mindset and positive attitude.
- Ability to multi-task, prioritize and meet deadlines.
- Previous experience in an academic setting is preferred.

**Inclusion and Equal Employment Opportunity**:
We are committed to fostering a diverse, inclusive, and accessible work environment. We value the unique skills and experiences each individual brings. If you require accommodation, don't hesitate to contact the Human Resources Department to make arrangements. We are pleased to consider all qualified applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or other legally protected factors.

We thank all applicants in advance for their interest in this position. However, only those selected for an interview will be contacted. If you are selected for an interview, you will be contacted by a Hanson College Recruiter directly from our organization.

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