Social Media Specialist

6 months ago

North York, Canada Right at Home Realty Full time

**About Us**:
Sure, we are Canada’s largest independent real estate brokerage with 10 branches and 6,000+ agents, which is pretty darn impressive. But we are much more than that

Right at Home Realty, Brokerage has been a champion of the real estate agent since we opened our doors in 2004. We obsess over agent success and are always there to provide the support and services they need to grow their business and succeed. We continually invest in technology training, tools and services to help our agents be more productive and allow them the freedom and flexibility to run their business effectively.

Our strong leadership team of forward-thinking business people and dedicated, hard-working employees continually focus their attention on the agent and their business.

**About the Role**:
As a Social Media Specialist, you will play a crucial role in enhancing our brand's online presence and driving engagement with our target audiences. You will be responsible for managing and executing our social media strategies across various platforms of brokerage and branch channels, creating compelling content, monitoring trends, and analyzing performance metrics. Your expertise in social media management, content creation, and community engagement will contribute to building brand awareness, fostering agent interest and loyalty, and driving business growth. You will be part of an amazing Marketing and Communication team who works closely together to achieve goals.

**What You’ll be Doing**
- Social Media Management: Proficient in managing social media platforms such as Facebook, Instagram, X, LinkedIn, Google Business Profiles, YouTube, etc. This includes creating and scheduling content, engaging with followers, social listening, and optimizing posts for maximum reach and engagement.
- Content Creation: Work closely with our Content Marketing Manager and supporting resources to develop compelling and creative content tailored to each persona and social media platform. This may include digital design, writing engaging captions, designing visuals, editing videos, and utilizing multimedia elements effectively.
- Strategy Development: Ability to develop and implement social media strategies aligned with the organization's goals and target audience. This involves conducting market research, identifying trends, setting measurable objectives, and monitoring analytics to improve campaign performance.
- Community Management: Proficient in building and managing online communities. This includes responding to comments, messages, and reviews in a timely and professional manner, resolving issues, and fostering positive relationships with followers. In addition, monitoring Facebook Groups after hours to approve/reject Facebook Group post and member requests, as needed.
- Analytics and Reporting: Proficient in using social media analytics tools to track key performance indicators (KPIs), measure the effectiveness of social media campaigns, and provide regular reports with actionable insights and recommendations for improvement.
- Social Media Advertising: Familiarity with social media advertising platforms such as Facebook Ads Manager, X Ads, LinkedIn Ads, etc. Ability to create and optimize ad campaigns, target specific audience segments, monitor ad performance, plan and manage social media spend, and maximize ROI.
- Trend Awareness: Stay updated with the latest social media trends, algorithm changes, and industry best practices. Continuously research new tools, features, and strategies to keep the organization's social media presence reflecting current best practices.
- Communication Skills: Excellent written and verbal communication skills to effectively engage with followers, collaborate with team and staff members, and communicate brand messaging in a clear and compelling manner.
- Creativity: Ability to think creatively and outside the box to develop innovative social media campaigns, viral content ideas, and unique strategies to stand out in a crowded digital landscape.
- Problem-Solving: Strong problem-solving skills to address challenges that may arise on social media platforms, such as handling negative comments or online reputation management.
- Adaptability: Ability to adapt quickly to changing priorities, trends, platforms, and algorithms. Willingness to learn and explore new social media tools and techniques to stay ahead of the curve.
- Collaboration: Strong teamwork and collaboration skills to work effectively with cross-functional teams, to ensure cohesive and integrated social media efforts.
- Assist with other duties, as assigned to support the Department.

**What You Need**
- 3+ years in a Social Media Specialist role or similar role.
- In-depth knowledge of Facebook, Instagram, LinkedIn, X, Google Business Profiles, and YouTube.
- Proficiency using Canva, Hootsuite, Meta Business Suite and Google Analytics is essential.
- Proficiency in Adobe Creative Suite and SEMRush is preferred.
- Proficiency in HTML is an as

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