Customer Marketing Manager

3 days ago

Toronto, Canada Introhive Full time

**About Introhive**

Introhive is an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.

We’ve grown a lot since we began our journey in 2012, but our core mission remains the same - help B2B organizations capture and deliver Customer Intelligence to teams, when and where it matters most to find, win, and grow more business.

Introhive is the fastest growing B2B customer intelligence platform, recognized as a category leader in sales intelligence and data quality management software by G2 Crowd, a top 10 fastest growing technology company in Deloitte’s Fast 50 Awards three years in a row, and the MarTech 2020 Breakthrough Award winner for Best CRM Innovation.

Leading brands in Technology, Commercial Real Estate, Financial Services, Accounting, Legal and Consulting trust Introhive for sales enablement and relationship intelligence.
- *This position is a remote position and can be located anywhere in Canada*_

**The Opportunity**

Reporting to the Vice President Marketing, the Customer Marketing Manager will lead our global customer marketing program, responsible for planning, executing, and measuring programmatic initiatives. Through creative advocacy programs, compelling storytelling, and targeted engagement strategies, you will transform satisfied customers into active brand ambassadors. This role works closely with the wider Marketing team as well as cross-functionally with Customer Success, Sales, Product Marketing, and Product Management to ensure alignment and maximize effectiveness.

**Your Responsibilities**

**_
Client Engagement_**
- Define the annual customer marketing plan, objectives, and goals. Design and execute campaigns to increase customer retention, upsell, and cross-sell opportunities.
- Collaborate with Customer Success to identify and address customer needs proactively.
- Track and report on the effectiveness of customer advocacy initiatives and monitor and analyze customer feedback for continuous improvement.

**_Event Management_**
- Plan, coordinate, and execute customer events, including annual summits, webinars, and user groups.
- Partner with cross-functional teams to ensure events are impactful and aligned with business objectives.

**_Content Development_**
- Create compelling, customer-focused content such as newsletters, success stories, and webinars.
- Partner with the Content Marketing manager to highlight customer successes across channels.

**_Referral and Case Study Programs_**
- Build and manage structured referral programs to drive new customer acquisition.
- Develop engaging customer case studies and video testimonials to showcase success stories.

**_.Cross-Functional Collaboration_**
- Partner with Product Marketing to ensure customers are informed about new features and updates.
- Work closely with Sales and Customer Success to align marketing efforts with business goals.

**Qualifications**
- Bachelor’s degree in Marketing, Business, or a related field.
- 3 + years of experience in customer marketing or account management preferably in a global Tech or B2B SaaS environment.
- Demonstrated success in developing and managing customer reference and advocacy programs.
- Experience planning and executing customer events.
- Exceptional communication and storytelling skills, with the ability to create compelling content.
- Experience in the development and execution of integrated campaigns to support the upsell/cross-sell of products to an existing customer base.
- Strong analytical skills and experience with marketing tools (e.g., HubSpot, Salesforce, Google Analytics).
- A collaborative mindset with a track record of working across teams to achieve goals.
- Strategic thinking ability and a proactive attitude, comfortable with change and managing multiple projects and stakeholders globally.

**Why Introhive?**

At Introhive, we are proud to be an equal-opportunity employer, fostering a workplace that values diversity, inclusion, and belonging. We embrace and celebrate the unique perspectives of every individual, and we are committed to providing a fair and inclusive environment for all our team members.

**We are one TEAM** We attract the best and brightest, and we empower them. We value each other and do what it takes to make each other successful. We treat our customers and partners the same way. We embrace the power of unity, diversity, and collaboration in all that we do.

**Hiver Perks**
- Some Hiver Perks are available only to full-time permanent employees of Introhive._

Flexible Work Hours

Remote Work Supported

Health & Dental Benefits

Employee EAP

Employee Resource Groups

Mentorship Programs

Continuing Education Programs

Unlimited Paid Time Off

Retirement Plans

Maternity/Parental Leave

**A Chance to be Part of Something Great

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