Digital Communications Specialist

2 weeks ago

Toronto, Canada North York General Hospital Full time

Company Bio
IMAGINE a hospital where everyone is committed to excellence. We did. We are. From boardroom to bedside, we go above and beyond to offer the best and safest patient care. At North York General Hospital (NYGH), we put our patients first in everything we do. We are achieving a new standard of excellence in integrated patient-centered care and as one of Canada's leading community academic hospitals, we are building on our academic foundation through enhanced education, research and innovation. North York General Hospital is part of North York Toronto Health Partners, a collaborative partnership with patients, primary care, and community partners, a first
- generation Ontario Health Team, driving the development of a locally integrated health system to serve the community. As part of our dynamic team, you too can stand out and be amazing At North York General, our team is making a world of difference.
Position Summary
The Digital Communications Specialist will play an essential role in informing and engaging the diverse community working at and served by North York General Hospital and its other six sites. In this role, you will bring your expertise and experience to enable NYGH to significantly enhance its presence, brand and relationships through digital and communications including social media, website, news media, signage and marketing collateral, the intranet and events. This role is key to advancing communications needs for all the organization’s strategic priorities including its mandate as a leading community academic hospital, new research and innovation strategies, capital redevelopment plan and NYGH’s leading and evolving clinical programs. This position contributes to the shared responsibility of ensuring health and safety policies are followed to provide for a healthy environment for staff, physicians, volunteers, learners, patients and families.
On a practical level, you will
- Develop and lead implementation of an integrated digital communications strategy and plans for corporate priorities, leveraging key social media and other digital communications platforms.
- Identify, assess and incorporate best practices and new methods to enhance the effectiveness of NYGH’S digital and communications as a key part of integrated communications and marketing plans.
- Track, measure and analyze performance of NYGH’s digital and communications including website, media relations and social media.
- Develop website and social media content - writing, graphical content, audio, video (development and editing and photography) and multi-media.
- Develop and execute marketing strategies using digital communications and marketing methods including SEO (search engine optimization) and SEM (search engine marketing) to support high visibility and engagement of target stakeholders and audiences and drive strategic objectives.
- Oversee the procurement, design and development of a new intranet platform and optimize, refresh the design of the website content management system

**Qualifications**:
Qualifications
- Successful completion of a University degree or postgraduate degree in Communications, Public Relations, Marketing or other disciplines relevant to this role required.
- A minimum of five years of progressive experience specializing in digital communications required.
- Demonstrate experience in planning, designing, developing and launching web platforms
- external and/or internal.
- Ability to manage websites using common content management platforms.
- Excellent verbal and written communication skills.
- Experienced and skilled at writing and creating compelling and strategic content for multiple audiences and platforms.
- Experience working within a healthcare organization or broader public sector setting required.
- Member of the International Association of Business Communicators or a similar professional organization is an asset.

What We Offer
Working at NYGH means working with a dynamic team of fellow health care providers, staff, and volunteers in one of Canada’s leading hospitals. This is a Full-Time Regular position, with 75 hours bi-weekly, 8 hour shift, day shift, in Corporate Communication and Public Relations. We offer a highly competitive total compensation package that includes benefits, pension, and vacation. If you were searching for more reasons to consider joining the wonderful team at NYGH, check out some features of our Total Rewards package by visiting nygh.on.ca

**FOR EXTERNAL APPLICANTS ONLY**: As a condition of employment, you are required to submit proof of COVID-19 vaccination to the Hospital’s Occupational Health and Safety department.
How to Apply

Think you're the right person for the job? Here's your first chance to show us why:
Closing Statement

At North York General, we are committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including tho

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