Digital & Social Media Communications Specialist

4 weeks ago

Toronto ON, Canada Baycrest Full time

The Corporate Communications department at Baycrest has an opportunity for
Position Type: Full-time
Shift Type: Day
Bi-Weekly Hours: 70 Hours
Hours of Work: 7 hrs/shift
Baycrest is a global leader in aging and brain health through research, innovation, care and education, working to defeat dementia and create a world where every older adult enjoys a life of purpose, inspiration and fulfilment.
This is an opportunity to join a highly collaborative and dynamic team working together to share and amplify the ground-breaking care and innovation Baycrest does locally and globally. As an integral member of corporate communications, the Digital Communications and Social Media Specialist contributes to building Baycrest’s local, national and international reputation as leader in aging and brain health. This role will work closely with Baycrest’s corporate communications team as directed, ensuring content adheres to relevant corporate policies. This position reports to the Manager of Communications. Supports development of branded content under the direction of the Vice President, Corporate Communications and Manager, Communications with guidance from subject matter experts;
Develops and implements focused social media and digital communications plans for programs, initiatives and projects that help to amplify the overall Baycrest strategy;
Collaborates with internal stakeholders to identify target audiences and create content (copy and creative), and report back on optimization, measurement and analysis;
Suggests content ideas that will result in a positive impression of the organization;
Works closely on media relations efforts including on-site support of media interviews, filming, news events, etc. Makes recommendations to optimize social media and digital content based on previous performance and best practices;
Demonstrates how social media and digital communications can be used to facilitate and support media initiatives/projects, implementing targeted strategies for specific projects that support predetermined goals/ initiatives;
Provides website support when required;
Ensures continuous quality improvement within their area of responsibility;
Adheres to Occupational Health and Safety Legislation and Baycrest's Safety Policies;
Adheres Baycrest's Policies and Procedures, including Incident Reporting Policy;
Completion of a recognized Bachelor's degree program or college diploma in Communications, Social Media, Public Relations, or recognized equivalent required;
Demonstrable success in social media marketing and/or digital communications strategies required with minimum three (3) years of digital communications experience;
Experience working in a corporate communications environment in an asset;
Highly digitally literate with advanced knowledge of digital tools and solutions required;
Experience with email marketing, social media platforms and monitoring, Google Analytics, website maintenance, graphic design, and digital analytics an advantage;
Experience in updating website platforms (internal and external);
Strong analytical, strategic planning and problem-solving skills required;
Knowledge of communications trends and ability to foresee newsworthy stories;
Deadline driven and able to prioritize projects based on organizational strategy.
Results oriented, with the ability to work in a self-directed/independent manner and balance multifaceted projects and competing priorities;
Ability to work independently as well as part of an integrated communications team;
Experience with the Adobe Suite (Photoshop, Illustrator, InDesign);
Expertise in MS Office including Word, Excel, and Outlook;
Please submit your application online through the Baycrest intranet. All communication related to this job posting will be sent to the email address used to submit your application.
Please submit your application online by clicking the Apply button below.
It is a condition of employment that new employees provide proof that they are vaccinated against COVID-19 prior to the start date of employment. This means that all new employees must have received at least one dose of a COVID-19 vaccine approved by Health Canada prior to their start date. Applicants who have appropriate written proof of a medical reason, or a reason pursuant to the Ontario Human Rights Code, for not being fully vaccinated against COVID-19 may provide such documentation to the Human Resources department. Such situations will be considered on a case-by-case basis in compliance with Baycrest’s legal obligations.
Baycrest is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at recruitment@baycrest.All successful candidates will be required to complete a police reference check/vulnerable sector screen and submit proof of two doses of vaccination against COVID-19, unless exempt.

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