Digital Communication Specialist

4 days ago


Toronto, Canada Legal Aid Ontario Full time

Company Bio

Legal Aid Ontario employees are committed to making a difference in the lives of our clients.
As an integral partner in the Justice system, working at Legal Aid Ontario is more than just a job. It's an opportunity to help people who need it the most; to ensure each client receives the access to justice afforded to them under the law.
If you are looking for a new challenge in your already meaningful career with a team dedicated to justice, and innovation in a flexible and supportive work environment consider this opportunity below.
Primary function
Legal Aid Ontario (LAO) is looking for a Digital Media Specialist to tell our story and build engagement with clients and stakeholders.

We seek an enthusiastic creative with the skills to conceptualize and produce static and interactive multimedia collateral for a variety of audiences, platforms, and outcomes.

**Home Location**: Provincial Office - Toronto

**Other Locations**: Not applicable

**Reporting to**: Director, Communications
Key accountabilities
- Generate recommendations regarding digital strategies and tactics in support of business objectives based on available data and trends.
- Develop the design aesthetic of digital communication products in a manner that is visually compelling and aligned with the Legal Aid Ontario’s visual identity style guide.
- Design and edit original pieces including motion graphic assets, videos, infographics, gifs, posts, and animations for all social media (YouTube, TikTok, Instagram) and digital marketing initiatives in English, French and other languages.
- Leverage analytics to determine the effectiveness of activities and make continual improvements.
- Perform quality assurance and performance testing across platforms to ensure assets are accessible for all users.

Required skills & experience

**Minimum qualifications**:

- Bachelor's degree in design (e.g., design arts, graphic design, communication and arts design, multimedia design), related field, or equivalent practical experience.
- Expert proficiency with desktop publishing and in the key software tools used by Web and Graphic designers, such as Dreamweaver and Adobe Creative Suite, Internet compatible languages and resources such as HTML, CSS and JavaScript and Content Management Systems such as SharePoint.
- Ability to provide design leadership skills and full development life-cycle experience (analysis, design, development, testing, and support).
- Demonstrated experience producing digital design products, (i.e., internship work, personal or volunteer projects, academic projects, etc.)

Preferred qualifications
- Multimedia production skills, i.e. video, audio/podcasts, graphic design, animation, ideation/conceptualization, etc.
- French is an asset.
- Experience working with multilingual content.
- Familiarity with eLearning authoring tools (Smart Builder, Articulate, Adobe Captivate, Camtasia).
- Excellent communication and collaboration skills.
- Strong planning and time management skills coupled with sound judgment.
- Able to learn quickly and adapt to new technologies.

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Equity Statement

Legal Aid Ontario values integrity, respect, responsiveness, excellence, independence, accountability, openness and consistency. Our recruitment process reflects our commitment to diversity and inclusion. Accommodations are available upon request.
Legal Aid Ontario encourages applicants from equity seeking groups, including but not limited to individuals who are First Nations, Inuit or Métis descent, persons with disabilities, women, members of racialized communities and the 2SLGBTQ+ community. We recognize the value of diversity, equity and inclusion and are committed to addressing systemic barriers, and attracting and retaining diverse staff. All interested and eligible people will be considered, with due consideration to all protected grounds under the Ontario Human Rights Code.



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