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Digital Buyer

4 months ago

Markham, Canada Active International Full time

**Title**: Digital Buyer & Planner
**Work hours/week**: 40
**Pay Type**: Salaried

**Overview**:
The role of Digital Buyer/ Planner will be responsible for developing digital tactical plans for a roster of clients and activating those plans on a digital buyer level. The role will also be responsible for contributing to the education and training of Digital Assistant.

**Your Responsibilities**:Digital Planning & Client Relationship Management**:

- Work with the lead planner/strategist on the account to translate campaign strategic framework into digital plans
- Develop digital tactical recommendations for clients; build and maintain blocking charts, as well as tactical plan presentations
- Develop a relationship of trust with clients, suppliers, and internal teams
- Contribute to development and adherence to timelines - internal & external

**Digital Activation Responsibilities**:

- Lead in-platform & direct IO activation for assigned clients with oversight / support from Director of Activation
- Building & maintaining campaigns in Meta, Google Ads, TikTok, Pinterest, etc.
- Lead trafficking process with support from the digital team where needed (development of spec sheets, traffic sheets, trafficking, and QA)
- Help with client Ad Hoc requests, troubleshooting and QA of campaigns in platforms.
- Lead campaign pacing, KPI achievement and recommended optimizations.

**Reporting Responsibilities**:

- Oversee Digital Assistant in building and maintaining Datorama dashboards
- Develop Pre, Mid, Post campaign reports - working with the lead planner to ensure strategic lens is applied to reporting

**Finance**:

- Oversee Digital Assistant for campaign inputting in Prisma & monthly invoice reconciliation from vendors
- Contribute to BCR management for digital; manage planned monthly amounts + reconciliation monthly

**Process & Innovation**:

- Follow and share biddable platform updates with internal teams
- Contribute to process in digital planning and activation

**In return we offer you the following**:

- A caring, diverse, and inclusive culture with an open, collaborative work environment where your ideas and input are valued
- A flexible, hybrid approach to at-home and in-office work
- Competitive health and dental benefits package, including health care spending account
- Career development and training opportunities
- Wellness programs and allowances
- Volunteering opportunities, fundraising and charitable donation matching through Active Cares
- Free parking, proximity to 2 major highways and a variety of restaurants in the East Beaver Creek neighbourhood in Markham

**Key Competencies**:

- ANALYTICAL - Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
- CUSTOMER SERVICE - Responds promptly to customer needs; Responds to requests for service and assistance; Meets commitments.
- DETAIL - Demonstrates attention to detail and ensures accuracy of information.
- INTERPERSONAL SKILLS - Solution-oriented; Maintains confidentiality; Remains open to others' ideas and tries new things.
- ORAL COMMUNICATION - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Participates in meetings.
- PROBLEM SOLVING - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
- TEAMWORK - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
- TECHNICAL SKILLS - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
- WRITTEN COMMUNICATION - Writes clearly and informatively; Able to read and interpret written information.
- ABILITY TO WORK IN A FAST-PACED ENVIRONMENT - able to prioritize workload, manage deliverables, and have high attention to detail.

Education & Experience
- Knowledge of & experience in activation across search and social platforms
- Datorama and Prisma knowledge is an asset
- Education in Marketing & Advertising is an asset
- Experience: 3 years within an agency environment

Note
This hybrid role will require you to be in the Markham office eight days per month; our office is meant to be a space to collaborate and connect with other team members.

Learn More About Involved Media Canada on Social Media

Involved Media’s Commitment to an Inclusive Hiring Experience
We appreciate your interest in Involved Media; however, only chosen applicants will be contacted. Involved Media Canada is committed to creating a diverse