Marketing Specialist

5 months ago

Waterloo, Canada Voltera Full time

**About Voltera**

Our flagship product, the V-One, is a multi-functional desktop PCB printer that was designed for rapid prototyping and education in traditional, rigid electronics.

Our newest product, NOVA, is the world’s first direct-write printer for soft, flexible, and stretchable electronics. It’s designed to push the limits of what’s possible, bridging the gap between what we _can _do and what we _wish_ we could do with electronics.

We’re a tight-knit company looking for ambitious, talented individuals. We value the importance of team culture, and strive to create a work environment where you feel empowered through knowledge, supported by your colleagues, passionate about your work, and motivated to drive the growth of the company.

**About the Job**
- Provide management and maintenance of the HubSpot platform, including workflows, forms, landing pages, and list management.
- Identify sales funnel leaks and strategize methods to improve lead engagement and conversion.
- Provide recommendations on SEO and SEM best practices, including backlinking, search engine indexing, and keyword strategy.
- Develop and monitor campaign budgets and reporting.
- Research, track, and analyze end-to-end customer behaviors using tools like Hotjar and implement findings into marketing initiatives.
- Collaborate with internal teams to develop growth strategies that improve the customer experience and optimize conversion.
- Establish and maintain scalable campaign and lead management processes.
- Collaborate cross-departmentally to ensure operational processes and goals are aligned.
- Be self motivated, detail oriented, and accountable.

**About You**
- Post-secondary education in marketing or related relevant work experience.
- Strong analytical skills and data-driven thinking.
- A solid understanding of trends and best practices in online marketing.
- Demonstrable experience:

- Using HubSpot, Google Ads, Google Search Console, Google Analytics, Google Tag Manager, Semrush, and other tools in our martech stack.
- Managing social media accounts for B2B brands.
- Running A/B and multivariate experiments.
- Contributing to inbound and outbound marketing programs.
- Evaluating the customer journey and optimizing for conversion.

**Nice to haves**:

- Experience with web accessibility standards and guidelines.
- Working knowledge of HTML, CSS, or JavaScript.

**Why We’re Awesome**
- We’re a scaling company - you’re hired to have a voice, not to be a cog.
- Three weeks vacation to start.
- Flexible work hours.
- Family-friendly work culture.
- Collaborative work environment.
- Located in the growing tech hub of Waterloo, Ontario, close to restaurants and easily accessible by public transit.

If this sounds like a good fit, reach out We’d love to hear from you.
- Voltera is an equal opportunity employer, and we are committed to inclusion and diversity. Voltera does not discriminate based on race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offenses, marital status, family status, disability, or any other basis forbidden under federal, provincial, or local law._

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