Digital Marketing Manager

3 weeks ago

Toronto, Canada ILAC Full time

**The Company**

Established in 1997, ILAC is Canada’s leading provider of international education and comprises four distinct divisions. Our offerings include Language Training, University Pathways, Higher Education offering Vocational and Public Private Partnerships programs and Language Testing. Located in Toronto and Vancouver, our mission is to provide the highest quality service, support and opportunities to our students and employees.

**The Opportunity**

A new opportunity to join ILAC’s Marketing Department as a **Digital Marketing Manager - SEO/SEM **has become available. The Digital Marketing Manager will coordinate with the marketing department to create sustainable growth through creative and strategic implementation of market knowledge and online digital marketing tools. This role will also include involvement in marketing-wide initiatives and campaigns.

The ILAC marketing department is your window into the fast-paced and exciting operations behind Canada’s leader in international education. We work with people from all over the world on a daily basis, giving us an opportunity to experience other cultures and network with industry experts. Marketing employees have a great degree of independence and creative freedom, and are encouraged to bring new ideas to the table so that the company keeps growing and being an exciting place for students to build their future.

**Qualifications**

We’re looking for a full-time Digital Marketing Manager - SEO/SEM with:

- Minimum 2-4 years of experience in SEO/SEM or digital marketing in a management capacity.
- Google Ads and Analytics experience.
- Experience with Microsoft Dynamics is a strong asset.
- The ability to optimize operational processes and procedures for maximum efficiency while adhering to our quality of standards.
- Expertise in HTML, CSS and similar web development languages is heavily considered.
- A strong background in keyword optimization to foster growth and engagement across multiple platforms.
- Excellent problem-solving & time management skills.
- Discipline to continuously audit channels to report metrics, identify weaknesses and address deficiencies to improve engagement and results.
- Liaise with marketing head to regularly update expectations and introduce new ideas.
- Proficiency with additional online SEO and SEM tools is a plus (Screaming Frog, Ahrefs, MOZ, Rank Ranger, Deep Crawl, SEO Clarity, Click Equations, Marin, Kenshoo, search Ignite, etc.)
- ILAC is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility to Ontarians with Disabilities Act. If contacted, please advise should you require accommodation during the hiring process._

ILACH

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