Digital Marketing Manager

1 month ago

Toronto, Canada Eva's Initiatives for Homeless Youth Full time

**JOB POSTING**

**POSTING #: 2023-63**
**POSITION TITLE: DIGITAL MARKETING MANAGER**
**THE OPPORTUNITY**
- _Join one of the Top 10 Canadian Youth Impact Charities of 2022 today Since 2010, Charity _
- Intelligence has awarded Eva’s with high marks for financial transparency, accountability to donors and cost-efficiency._Learn more about Eva’s Initiatives and the work that we do._**_
- About Us - Eva's Initiatives for Homeless Youth (evas.ca)_

**ROLE OVERVIEW**

Reporting to the Senior Director of Communications and Development, the Digital Marketing

The role requires bringing an understanding of anti-Black racism and anti-oppression work, coupled with technical expertise in digital marketing.

**RESPONSIBILITIES**

**Digital Strategy**:

- Develop and implement comprehensive digital marketing strategies that align with Eva's

Initiatives' goals and values, with a particular focus on anti-Black racism and anti
- oppression.
- Create content that educates the public about youth homelessness and Eva's services.
- Inform content creation strategies and lead distribution and promotion across digital channels.
- Plan, develop, and execute comprehensive digital marketing campaigns, with special emphasis on holiday-specific campaigns.
- Drive the organization's online presence, ensuring it resonates with diverse audiences.

EVA’S | job posting 1
- Collaborate with internal teams to integrate digital strategies into overall communication and fundraising efforts.
- Foster engagement with digital audiences through timely responses to comments, messages, and user-generated content.
- Stay updated on industry trends and emerging digital marketing technologies to ensure optimal campaign performance.
- Ensure that all digital marketing efforts adhere to relevant legal and privacy regulations.
- Implement and manage marketing automation tools to streamline processes.
- Collaborate with community leaders/influencers to support Eva’s cause.
- Develop a plan to address any negative publicity or crises that may arise during the campaign.

**Digital Campaign Management**:

- Align campaign goals with Eva's guiding principles and values.
- Manage external vendors supporting digital campaigns to ensure services are delivered to specifications, on time and on budget.
- Ensure Eva’s website and online giving platforms are current with campaign information and donation options.
- Create dedicated campaign landing pages that drive conversions.
- Create and manage online advertising campaigns (e.g., search, display, social, video, etc.) to drive traffic to donation pages or campaign content.
- Monitor and analyze campaign performance using data analytics tools (such as GA4), adjusting strategies as needed to optimize results.
- Regularly assess the performance of marketing campaigns & adjust budgets to maximize

ROI.
- Determine how budget resources will be distributed among various digital marketing channels and campaigns.

**Anti-Black Racism and Anti-Oppression Work**:

- Implement strategies that promote social justice and challenge systemic barriers affecting marginalized communities.

EVA’S | job posting 2
- Share impact stories, fundraising updates, and upcoming events.

**Website Management**:

- Oversee the organization's website and digital giving platforms, ensuring content is up
- to-date, user-friendly, and accessible.
- Optimize website content and structure for search engines and user experience.

**Social Media Management and Community Engagement**:

- Manage and maintain Eva's social media presence across various platforms.
- Foster and maintain a strong online community through social media interactions, responding to comments, and engaging with supporters, partners, and stakeholders.
- Encourage active participation and support from Eva's online community.

**Budgeting and Resource Allocation**
- Develop and manage the digital marketing budget, allocating resources effectively across various channels and campaigns.
- Monitor digital marketing expenses closely to ensure they stay within the allocated budget.
- Determine how budget resources will be distributed among various digital marketing channels and campaigns.
- Identify opportunities to reduce costs while maintaining or improving campaign performance.
- Negotiate contracts and pricing with digital marketing vendors, agencies, and service providers to optimize cost-efficiency.

**Reporting and Documentation**
- Create regular reports on campaign progress, including key performance metrics and financial summaries.
- Document successful campaign strategies for future reference.

**QUALIFICATIONS**
- Bachelor's degree in marketing, communications, or a related field.
- Excellent written and verbal communication skills.
- A demonstrated understanding of anti-Black racism, anti-oppression, and social justice principles.
- Minimum of 5 years of experience in digital marketing or a related field.

EVA’S | job posting 3
- Excellent written and verbal c

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