Manager, Digital Marketing

3 weeks ago

Old Toronto, Canada Human Resources Full time

Tuesday, March 26, 2024

Manager, Digital Marketing

The successful candidate will assist in executing and supporting development of LG’s digital content & marketing strategy. This position will assist the Marketing Director in developing and optimizing strategic digital marketing initiatives to drive customer acquisition and retention by encompassing a variety of online initiatives including paid media, social channel management, eCRM, brand guideline governance for LG web properties.

PRINCIPLE RESPONSIBILITIES:

Digital Marketing:

  • Work with the digital marketing team and supporting brand managers on digital strategy and development of all corporate digital channels and platforms for ensuring brand guideline adherence and cross-channel consistency for corporate digital strategy.
  • Support building and maintaining corporate content calendar (social media, e-mail, blog) working closely with internal and agency teams to manage workflow.
  • Lead e-CRM & Organic social strategy with support from IAT partners.
  • Lead brand guideline governance on all LG Digital Touch points. (Social, YT, LG.com)
  • Lead, manage and update brand content on LG.com to align with corporate digital marketing strategy.
  • Provide subject matter expertise to brand teams on Digital Paid media campaigns & e-Comm Performance media campaigns.
  • Develop Social AON strategy and lead MOM strategy on supporting BU priorities through AON paid social.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Lead GMP governance and work with the HQ teams & paid media agency partners to meet HQ compliance requirements.
  • Work with Digital Paid Media AOR & IAT team to set digital benchmarks & x BU Digital KPIs
  • Utilize Google Analytics to monitor and analyze LG.com web traffic metrics and suggest solutions to boost web presence.
  • Provide subject matter expertise to the Brand teams to evaluate mid-campaign and post campaign analysis.
  • Liaise with IAT Team and lead strategic content initiatives like Content Hub development.
  • Support BU priorities for product detail page SEO and online brand store competitiveness monitoring.
  • Make recommendations based on results of campaigns, marketing, and industry trends, and communicate your findings to a variety of stakeholders.
  • Support creation and updating of Digital resources and communications for internal teams.
  • Support the creation of compelling presentations to share digital plans and results with Senior Management.
  • Establish, plan, and manage projects from start to finish including budget, processes, resources and timelines.
  • Assist in monitoring budget spend within allocation and ensure timely submission of invoices.


KNOWLEDGE, SKILLS, AND ABILITIES:

  • College or University degree in Marketing or Digital.
  • 5+ years relevant work experience within digital media agency, manufacturer, or retail firm.
  • Digital Co-Marketing experience with big box and specialty retailer.
  • Deep understanding of GMP (CM360, DV360, SA 360) and programmatic digital paid campaign management.
  • Experience with search engine optimization and search engine marketing is an asset.
  • Expertise in information architecture, user experience, design, development and implementation of digital channels, ensuring superior customer experience across all channels.
  • Demonstrate a consistent ability to contribute in areas of conceptual and practical business management as well as technical solutions for business
  • Excellent communication and interpersonal skills and ability to present to and work with senior leadership.
  • Strong multi-tasking skills, project management, detail oriented, comfortable with working in a fast-changing environment, strong written and verbal communication skills, and excellent presentation skills.
  • Comfortable with extensive use of Microsoft suite of productivity software.
  • Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
  • Ability to contribute in areas of conceptual and practical business management as well as technical solutions for business.
  • Excellent communication, interpersonal and presentation skills.
  • Excellent time and project management skills.
  • Google certification is a plus but not required.

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment:

It is the candidate’s sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer:

LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG’s Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

LG Electronics Canada, Inc. thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

#J-18808-Ljbffr

  • Digital Marketing Executive

    2 days ago

    Toronto, Canada RCTeeple Digital Marketing Full time

    RCTeeple Digital Marketing is seeking a highly skilled and passionate Digital Marketing Executive to join our team. As a leading digital marketing agency, we provide our clients with innovative solutions to help them achieve their business goals and stay ahead of the competition. The Digital Marketing Executive will play a crucial role in developing and...

  • Junior Digital Operations Coordinator

    1 week ago

    Toronto, Canada Digital 6ix Marketing Full time

    Company Description Digital 6ix is a data-driven performance marketing agency located in Toronto, ON. We specialize in leveraging the power of data analytics to produce quantifiable results for our clients. With years of experience in Campaign Management, Sales Funnel Optimization and Data Analysis, we help businesses achieve their growth goals. Role...

  • Junior Digital Operations Coordinator

    1 week ago

    Toronto, Canada Digital 6ix Marketing Full time

    Company Description Digital 6ix is a data-driven performance marketing agency located in Toronto, ON. We specialize in leveraging the power of data analytics to produce quantifiable results for our clients. With years of experience in Campaign Management, Sales Funnel Optimization and Data Analysis, we help businesses achieve their growth goals. Role...

  • Junior Digital Operations Coordinator

    1 week ago

    Toronto, Canada Digital 6ix Marketing Full time

    Company Description Digital 6ix is a data-driven performance marketing agency located in Toronto, ON. We specialize in leveraging the power of data analytics to produce quantifiable results for our clients. With years of experience in Campaign Management, Sales Funnel Optimization and Data Analysis, we help businesses achieve their growth goals.Role...

  • Junior Digital Operations Coordinator

    1 week ago

    Toronto, Canada Digital 6ix Marketing Full time

    Company DescriptionDigital 6ix is a data-driven performance marketing agency located in Toronto, ON. We specialize in leveraging the power of data analytics to produce quantifiable results for our clients. With years of experience in Campaign Management, Sales Funnel Optimization and Data Analysis, we help businesses achieve their growth goals.Role...

  • Junior Digital Operations Coordinator

    1 week ago

    Toronto, Canada Digital 6ix Marketing Full time

    Company Description Digital 6ix is a data-driven performance marketing agency located in Toronto, ON. We specialize in leveraging the power of data analytics to produce quantifiable results for our clients. With years of experience in Campaign Management, Sales Funnel Optimization and Data Analysis, we help businesses achieve their growth goals. Role...

  • Junior Digital Operations Coordinator

    1 week ago

    Toronto, ON, Canada Digital 6ix Marketing Full time

    Company Description Digital 6ix is a data-driven performance marketing agency located in Toronto, ON. We specialize in leveraging the power of data analytics to produce quantifiable results for our clients. With years of experience in Campaign Management, Sales Funnel Optimization and Data Analysis, we help businesses achieve their growth goals. Role...

  • Digital Marketing Specialist

    4 weeks ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Manager, Digital Marketing

    1 week ago

    Old Toronto, Canada Human Resources Full time

    Tuesday, March 26, 2024 Manager, Digital Marketing The successful candidate will assist in executing and supporting development of LG’s digital content & marketing strategy. This position will assist the Marketing Director in developing and optimizing strategic digital marketing initiatives to drive customer acquisition and retention by encompassing...

  • Product Manager

    4 weeks ago

    Old Toronto, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...

  • Product Manager

    3 weeks ago

    Old Toronto, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...

  • Product Manager

    3 weeks ago

    Old Toronto, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...

  • Digital Marketing

    3 weeks ago

    Old Toronto, Canada EightSix Network Inc Full time

    The Digital Marketing and eCommerce Manager is an integral member of Raffi’s team to lead the organization in digital excellence. The individual will be responsible for digital strategic planning, execution and overseeing Ecommerce operations. A strong knowledge of digital marketing and eCommerce will ensure success in this role. RESPONSIBLITIES- Plan and...

  • Digital Marketing

    2 weeks ago

    Old Toronto, Canada EightSix Network Inc Full time

    The Digital Marketing and eCommerce Manager is an integral member of Raffi’s team to lead the organization in digital excellence. The individual will be responsible for digital strategic planning, execution and overseeing Ecommerce operations. A strong knowledge of digital marketing and eCommerce will ensure success in this role. RESPONSIBLITIES- Plan and...

  • Digital Marketing

    2 weeks ago

    Old Toronto, Canada EightSix Network Inc Full time

    The Digital Marketing and eCommerce Manager is an integral member of Raffi’s team to lead the organization in digital excellence. The individual will be responsible for digital strategic planning, execution and overseeing Ecommerce operations. A strong knowledge of digital marketing and eCommerce will ensure success in this role. RESPONSIBLITIES- Plan and...

  • Business Operations Manager Full-Time Remote

    1 week ago

    Toronto, ON, Canada Digital 6ix Marketing Full time

    Company Description Digital 6ix is a data-driven performance marketing agency located in Toronto, ON. We specialize in leveraging the power of data analytics to produce quantifiable results for our clients. With years of experience in Campaign Management, Sales Funnel Optimization and Data Analysis, we help businesses achieve their growth goals. This is...

  • Digital Marketing Specialist

    4 weeks ago

    Toronto, Canada Neil Patel Digital Canada LLC Full time

    About the Opportunity NP Digital is seeking an energetic Digital Marketing Specialist focusing ondigital paid media advertising to join our Paid Media team. The DigitalMarketing Specialist is responsible for the setup and ongoing delivery ofclient Digital campaigns. You will develop the short and long-term strategicdirection and success for your clients....

  • Digital Production Manager

    2 weeks ago

    Toronto, ON, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...

  • Digital Marketing Manager

    4 weeks ago

    Toronto, Canada Eva's Initiatives for Homeless Youth Full time

    **JOB POSTING** **POSTING #: 2023-63** **POSITION TITLE: DIGITAL MARKETING MANAGER** **THE OPPORTUNITY** - _Join one of the Top 10 Canadian Youth Impact Charities of 2022 today! Since 2010, Charity _ - Intelligence has awarded Eva’s with high marks for financial transparency, accountability to donors and cost-efficiency._Learn more about Eva’s...

  • Digital Marketing Manager

    2 days ago

    Toronto, Canada Morgate Group Full time

    We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness. **Digital Marketing Manager Responsibilities**: - Developing...