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Manager, Digital Marketing

2 months ago

Toronto, Canada Royal Bank of Canada Full time

**Come Work with Us**

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

**Job Title**

Manager, Digital Marketing

**What is the opportunity?**

In this role, you will work closely with RBC Marketing teams, RBC Digital Marketing teams & Product Managers, this position within the Digital Marketing & Sales (DMS) team helps deliver platform business strategies across digital channels for Personal Loans and Auto Finance.

**What will you do?**
- Implement the integrated digital marketing strategy & tactics for PL/AF business in alignment with DM&S’ merchandising approach with focus on client experience and key measurable areas for acquisition, lead generation and retention.
- Provide consulting advice on digital marketing best practices, information architecture, and developing mock-ups / prototypes for integrated marketing campaigns.
- Optimize website pages and develop effective digital tools, calculators and interactive sales aids to drive user engagement in alignment with key acquisition, lead generation and retention strategies.
- Manage projects related to website development and maintenance, and evolving functionality across desktop, tablet and mobile channels in alignment with core DMS strategies.
- Execute testing of various web properties for usability, design, content and functionality
- Implement Search Engine Optimization tactics to enhance website performance and drive revenue
- Create new tracking and reporting capabilities for digital properties using Google Analytics suite of products.
- Vendor management for consulting, copy-writing and development.
- Promotion and deletion of files from primary web properties.
- Recommendations regarding development priorities and opportunities to implement initiatives that support platform objectives and client experience enhancements.
- Reputation Risk - High exposure to client facing content and functional tools.
- Increased Brand awareness through implementation of digital standards, unified brand experience and integrated marketing campaigns.
- Cost savings through efficiencies and effective measurement of ROI.

**What do you need to succeed?**

**Must have**:

- Bachelor degree or College diploma in Business/Marketing/Technology
- 3+ years of digital marketing and corporate web design experience
- Solid understanding of responsive design framework
- Knowledge of internet technologies, usability, accessibility, privacy and rich media; with currency in emerging technologies and platforms
- Experience with Digital Marketing Campaigns (executing, monitoring and reporting)
- Experience with digital analytics, including page tagging (experience with Google Tag Manager is ideal) and dashboard creation (experience with Data Studio is ideal
- Experience in testing various web properties for usability, design, content and functionality
- Experience with financial services industry, including previous experience with technology development
- Strong presentation, written and verbal communication skills
- Proven project and vendor management experience

**Nice to have**:

- Financial services experience with a solid portfolio of successful projects involving TSX / Fortune 500 Companies

**What’s in it for you?**

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work

**Job Summary**

**Address**:
TORONTO, Ontario, Canada

**City**:
CAN-ON-TORONTO

**Country**:
Canada

**Work hours/week**:
37.5

**Employment Type**:
Full time

**Platform**:
Personal and Commercial Banking

**Job Type**:
Regular

**Pay Type**:
Salaried

**Posted Date**:
2023-02-22-08:00

**Application Deadline**:
2023-03-01-08:00

**I**nclusion** and Equal Opportunity Employment**

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

**Join our Talent Community**

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