Manager, Digital Marketing

2 weeks ago

Toronto ON, Canada Human Resources Full time

Tuesday, March 26, 2024

Manager, Digital Marketing

The successful candidate will assist in executing and supporting development of LG’s digital content & marketing strategy. This position will assist the Marketing Director in developing and optimizing strategic digital marketing initiatives to drive customer acquisition and retention by encompassing a variety of online initiatives including paid media, social channel management, eCRM, brand guideline governance for LG web properties.

PRINCIPLE RESPONSIBILITIES:

Digital Marketing:

  • Work with the digital marketing team and supporting brand managers on digital strategy and development of all corporate digital channels and platforms for ensuring brand guideline adherence and cross-channel consistency for corporate digital strategy.
  • Support building and maintaining corporate content calendar (social media, e-mail, blog) working closely with internal and agency teams to manage workflow.
  • Lead e-CRM & Organic social strategy with support from IAT partners.
  • Lead brand guideline governance on all LG Digital Touch points. (Social, YT, LG.com)
  • Lead, manage and update brand content on LG.com to align with corporate digital marketing strategy.
  • Provide subject matter expertise to brand teams on Digital Paid media campaigns & e-Comm Performance media campaigns.
  • Develop Social AON strategy and lead MOM strategy on supporting BU priorities through AON paid social.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Lead GMP governance and work with the HQ teams & paid media agency partners to meet HQ compliance requirements.
  • Work with Digital Paid Media AOR & IAT team to set digital benchmarks & x BU Digital KPIs
  • Utilize Google Analytics to monitor and analyze LG.com web traffic metrics and suggest solutions to boost web presence.
  • Provide subject matter expertise to the Brand teams to evaluate mid-campaign and post campaign analysis.
  • Liaise with IAT Team and lead strategic content initiatives like Content Hub development.
  • Support BU priorities for product detail page SEO and online brand store competitiveness monitoring.
  • Make recommendations based on results of campaigns, marketing, and industry trends, and communicate your findings to a variety of stakeholders.
  • Support creation and updating of Digital resources and communications for internal teams.
  • Support the creation of compelling presentations to share digital plans and results with Senior Management.
  • Establish, plan, and manage projects from start to finish including budget, processes, resources and timelines.
  • Assist in monitoring budget spend within allocation and ensure timely submission of invoices.


KNOWLEDGE, SKILLS, AND ABILITIES:

  • College or University degree in Marketing or Digital.
  • 5+ years relevant work experience within digital media agency, manufacturer, or retail firm.
  • Digital Co-Marketing experience with big box and specialty retailer.
  • Deep understanding of GMP (CM360, DV360, SA 360) and programmatic digital paid campaign management.
  • Experience with search engine optimization and search engine marketing is an asset.
  • Expertise in information architecture, user experience, design, development and implementation of digital channels, ensuring superior customer experience across all channels.
  • Demonstrate a consistent ability to contribute in areas of conceptual and practical business management as well as technical solutions for business
  • Excellent communication and interpersonal skills and ability to present to and work with senior leadership.
  • Strong multi-tasking skills, project management, detail oriented, comfortable with working in a fast-changing environment, strong written and verbal communication skills, and excellent presentation skills.
  • Comfortable with extensive use of Microsoft suite of productivity software.
  • Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
  • Ability to contribute in areas of conceptual and practical business management as well as technical solutions for business.
  • Excellent communication, interpersonal and presentation skills.
  • Excellent time and project management skills.
  • Google certification is a plus but not required.

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment:

It is the candidate’s sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer:

LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG’s Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

LG Electronics Canada, Inc. thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

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