Online Ads Manager

2 weeks ago

Guelph, Canada Intrigue Media Full time

**About Intrigue**:
At Intrigue, our purpose is to empower leaders to strengthen communities. We believe that success is built on leadership and we’re committed to building leaders at every level of the organization. The world is full of people waiting for someone else to make a change, leaders step up to create the change they want to see in the world.

We are on a mission to 10x the impact of Intrigue for entrepreneurs across North America. Our goal is to empower 500 clients per year with our Marketing Action Plans in the next 10 years. This is a bold target and we’re committed to bringing it to life.

Working at Intrigue is not for everyone. We expect a lot in terms of personal growth, mastering your craft, and leading others. Our organization has built a platform to do that, but it takes a lot of work from each member of our team.

**About You**:
You are a results-driven leader ready to revolutionize how brands engage online. You embody a unique blend of strategic prowess, meticulous attention to detail, and a passion for driving tangible results.

You have a strong foundation in digital marketing and thrive in a fast-paced environment where you can leverage their excellent communication skills to collaborate seamlessly with both internal teams and clients alike. You can navigate diverse platforms with ease, ensuring optimal campaign performance and client satisfaction.

With a commitment to continuous learning and staying abreast of industry trends, you are always ready to adapt and innovate, reshaping the digital advertising landscape with every campaign you lead.

**Job Benefits**:
Check out our Perks page to learn about the benefits of a career with Intrigue.

**Compensation**:
Compensation is base salary starting at $60,000. Additional compensation-related perks are outlined on our website.

**Key Accountabilities**:

- Client complaints less than 3 per quarter
- Company-wide ad spend within a 2% margin of projection

**The Role**:
As the Online Ads Manager, you will collaborate closely with our Ads Team to develop strategic initiatives, craft compelling campaigns, and engage with clients to drive successful online marketing endeavors. Your primary objective will be to conceive and execute ad designs across various platforms, ensuring adherence to industry best practices while achieving our clients’ specific objectives.

**Here’s what that looks like**:

- You will:

- Document and improve ad management processes and plan team capacity.
- Ensure quality output that would lead to mínimal client complaints.
- Ensure best practice campaigns are being implemented.
- Team training for online ads when necessary.

MAP Build Process:

- Review audits completed by the Conversion Team for prospective clients.
- Scope campaign strategy, work, and investment according to the Intrigue Process.
- Conduct keyword research to guide the ad strategy process as needed.
- Website and Landing Page scoping.

MAP Implementation Process:

- Attend and facilitate client sessions. Meet with clients to discuss their target audience and understand their industry landscape, then develop strategies based on these factors.
- Create clear, effective, and targeted conversion campaigns specific to the audience for clients based on goals and objectives.
- Advise clients and account managers on strategies to reach a particular audience.
- Manage your roster of clients and your own schedule.
- Lead campaign execution for conversion from idea creation to campaign implementation, including client meetings and scheduling.
- Ensure that all campaigns are accurate, relevant, error-free, and that deadlines are met.
- Conduct internal review for all ad builds and provide guidance & constructive feedback to the team.
- Support and assist team members with producing clear, effective, and targeted campaigns specific to the audience.
- Provide training, ongoing leadership, and guidance to your team and interns.
- Stay current with best practices, strategies, and industry standards related to conversion marketing to improve our campaigns.
- Budget responsibilities as required.

Client Results:

- Create and set systems in place to identify and monitor client results based on paid ads department initiatives being implemented.
- Maintain client satisfaction KPI set with COO.
- Aid in achieving client objectives as identified in their MAP, as it relates to paid ads.
- Manage and train the team with systems in place to ensure KPI’s are being met.

Best Practice Conversion Marketing:

- Stay current with best practices, strategies, and industry standards related to paid ads marketing to improve Intrigue and client campaigns.
- Advise paid ads team on updated best practice knowledge.
- Monitoring initiatives.

Upserves:

- Look for opportunities to bring to the account management team for us to further help our clients with paid ads, as appropriate.
- Training and encouraging the content marketing team to bring quality upserves through the c

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