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Marketing and Data Analysis

4 months ago

Guelph, Canada Adknown Full time

**Salary**: Starting at $45,000

**Who We Are**:
Adknown is a company that has transformed from a small start up to a dynamic team of developers, data analysts, online marketers, writers and editors. Adknown is a leading web and app publisher with a passion for ad-tech. We specialize in using cutting edge ad technology to drive targeted traffic to our owned and operated portfolio of websites and apps. Our philosophy is simple: better technology drives better traffic.

**What we are looking for**:
If you have experience marketing within the online world and have a passion for combining creative thinking with performance-based analytics, this is the opportunity for you. Adknown is a cutting-edge web publisher that leverages online marketing products such as Google Ads, Bing Ads, and others to enhance the profile of our web portfolio. Based in downtown Guelph, ON, Adknown offers a competitive salary with bonus potential, a great benefits package, flexible scheduling and many other great perks.

**Duties**:

- Research, Create and Manage a portfolio of goal-driven campaigns for a large range of topics
- Analyze and optimize campaigns using a combination of internal and third-party analytics to maximize performance
- Using internal tools to optimize bids and campaigns
- Perform market and keyword research to identify industry trends
- Monitor traffic throughout the day to ensure performance
- Working with Google Ads and Microsoft Ads platforms
- Writing captivating ad text for search and display ads

**Essentials**:

- Fundamental understanding of online marketing and its various implementations (ex: PPC, Display and CPA)
- A self-starting mentality that takes ownership and pride in their work, with the ability to work extra hours to accommodate an always active online world
- Strong analytical skills and the ability to multitask
- Proficiency in Microsoft Excel
- Analytical and data driven

**Bonus Points**:

- Experience in running online marketing campaigns in Google Ads, Bing Ads, or any other major online Advertising platform
- Google Ads Certifications
- Bing Ads Certifications
- Understanding of basic SQL commands
- Experience with multivariate or A/B testing

**Perks**:

- Competitive Salary - We strive to maintain a competitive salary and award performance-based commissions
- Benefits - We offer an excellent medical, dental and eye benefits package and Group RRSP
- Hybrid work -- work in the comfort of your own home and benefit from our newly refinished office in the heart of downtown Guelph
- Flexible Hours - Choose your own start and end times for the workday
- Extra remote days - We offer the ability to take extra remote days to allow you more flexibility when taking long journeys or vacations
- New Modern Office Space - Make use of our newly finished office space in Downtown Guelph, and access amenities such as our well-appointed gym, expansive games room, and fully stocked snack and drinks area.
- Team Building Events - Participate in a wide variety of monthly team-building events where we focus on interpersonal relationships and growth