Retention Marketing Manager

3 weeks ago


Toronto, Canada Compound Studio Full time

**Job title**
- RETENTION MARKETING MANAGER - COMPOUND_

**Reports to**
- DIRECTOR OF MARKETING_

**Who We Are**
Compound Studio is a Toronto-based house of brands specializing in direct-to-consumer accessories, currently operating 3 brands: Vitaly, Clocks & Colours and Etah Love. With in-house design, creative and marketing teams — as well as our own fulfillment centers in North America and Europe — we take a fully integrated approach to production and sales.

From design and branding to manufacturing and operations, Compound is future-looking. Our products are experimental, challenging the standards of accessory design. Our brands do not follow traditional fashion seasons, instead releasing new styles weekly to digitally-native audiences directly through social media. Our brands are inclusive at their core, connecting with diverse communities and niche markets. We strive for environmental sustainability at every stage, using primarily recycled materials for production, delivered in 100% recycled packaging.

**The Role**

Reporting directly to the Director of Marketing and working closely with our Marketing and Creative team, you'll be responsible for uncovering new insights and executing boundary-pushing retention strategies. To excel in this role, you'll need to fully understand our marketing strategy and be able to execute innovative tactics that align with our vision.

**The Responsibilities**
- Evaluate current flows/campaigns, recommend improvements
- Develop and present insightful reports on a weekly basis and have a strong grasp of retention metrics (must be proficient in Google Analytics and understand tracking).
- Focus on deliverability and inboxing rates and maintain the highest standards of domain reputation
- Reduce list churn, optimize flows, lead A/B testing amongst other KPIs
- Analyze data to get smart insights and guide the channel and team
- Develop documentation and roadmaps for processes, A/B tests, and promotions
- Experience with SMS marketing
- is a plus but not required

**What you bring to the role**:

- 5-10 years of past experience within retention marketing
- Experience integrating with Shopify (building pop-ups, unique codes, etc)
- HTML knowledge is a plus (to troubleshoot and test)
- Knowledge of latest digital marketing trends and a constant learner attitude
- Sense of ownership in your work and performance
- Critical thinker and problem-solver
- Team player and builder
- Good time-management skills & ability to work on tight deadlines
- Great interpersonal and communication skills

**Salary**: From $100,000.00 per year

**Benefits**:

- Company events
- Dental care
- Store discount
- Vision care

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Toronto, ON M5V 2B4: reliably commute or plan to relocate before starting work (required)

Application question(s):

- How many years of experience do you have with Klaviyo?
- How many years of experience do you have with Postscript?

Work Location: Hybrid remote in Toronto, ON M5V 2B4



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