Senior Manager, Retention Marketing

1 week ago

Old Toronto, Ontario, Canada EF Education First Gruppe Full time

Senior Manager, Retention Marketing EF Educational Tours Full-Time Starting Date: March 2024 Location: Toronto, ON - Hybrid (Opportunity to work in-office 3 days a week and from home 2 days a week. This is not a remote role.)

EF Educational Tours helps teachers change their students' lives through educational travel. And frankly, EF does student travel better than anyone else. EF itineraries are more than just places to go and things to see. Experiential learning has been at the heart of our programs since the company started, which allows us to spark connections and inspire curiosity, confidence, and self-awareness in teachers and students from across Canada. Our mission is to open the world through education – by helping people see new places, experience new cultures, and learn new things about the world and about themselves.

We are looking for a Senior Manager, Retention Marketing to join our marketing team and help us build long-lasting relationships with our customers. As the leader of the Retention team, you will be instrumental in shaping the future of how we build, grow and maintain relationships with a variety of audiences by developing our strategies and roadmap. You will use your expertise in email marketing, customer journey development, and loyalty marketing to create personalized experiences that drive customer loyalty and advocacy.

What You'll Do:

  • Work closely with the Senior Director of Marketing and Creative to develop and implement a comprehensive retention strategy to increase customer loyalty and lifetime value, customer engagement, and reducing churn.
  • Lead a team of two providing guidance, coaching and development opportunities.
  • Craft and hone our messaging and marketing through lifecycle campaigns that elevates our category leadership.
  • Lead the redesign of our loyalty program to reward, incentive repeat purchase and build stickiness with our most valuable audiences.
  • Be a thought-leader and collaborator with the cross functional marketing teams to create campaigns, content and promotions that resonate with our existing customer base.
  • In partnership with the email automation manager and analytics team, develop segmentation to improve targeting and personalization to meet objectives working with data to create models as needed.
  • In collaboration with the email automation manager, develop ways to build campaigns in the most efficient way possible to allow for personalization and future product expansion.
  • Work closely with sales, product, and the customer service team to address feedback and improve the overall customer experience.
  • Analyze marketing campaign performance and trends; understand & communicate effectiveness and ROI.
  • In partnership with Marketing leadership, develop presentations and reports as needed outlining goals, success measures and results of campaigns.
  • Collaborate with marketing, creative, product, and insights peers to develop integrated marketing strategies and scale supporting technology and processes.
Who You Are:
  • Bachelor's degree in marketing, business, or a related field.
  • 5+ years of experience in B2B retention/lifecycle marketing, email marketing and loyalty marketing.
  • 1-2 years managing a team directly or indirectly.
  • Proven ability to drive customer engagement and activation.
  • Strong analytical skills and a data-driven mindset to drive decision making.
  • Experience developing customers journeys and mapping customer touchpoints for different audiences.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Excellent communication and collaboration skills.
  • Ability to think creatively and strategically to solve complex problems into thoughtful strategies and communications.
  • Skilled communicator who can translate product benefits into clear value propositions for a variety of audiences.
  • Familiarity with marketing automation, email marketing tools and platforms such as Mailchimp, Adobe or Salesforce is preferred.
Why You'll Love Working Here:

Work in our light-filled, conveniently located downtown office where you'll be part of a fun, fast-paced and collaborative team, working together to make an impact. Did we mention we were voted one of Greater Toronto's Top Places to Work in 2023? Plus, enjoy free coffee, beer, and snacks You can also expect:

  • The opportunity to travel with our customers for FREE at least once a year Experience the product first-hand by embarking on one of our unique travel itineraries alongside one of our student tour groups
  • Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts
  • Participate in social networking opportunities by joining one of our many employee-run social groups, like book club or movie club, or any of our "EFinity" groups, like , LGBTQ+@EF, , , and
  • Enjoy four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays
  • Grow your savings with a 20% company match on your RRSP contributions (25% after 5-years)
  • Excellent health, dental, and vision coverage, along with life and disability insurance
  • Wellness benefits, including an annual $500 healthy lifestyle reimbursement
  • EF program discounts including travel, language schools, childcare, and more
  • Discounts at local venues and businesses
  • Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of remote work per week.
About EF Education First & Educational Tours At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs turn dreams into international opportunities.

EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more about EF at . Or read more about our Educational Tours product at

Want to learn more about life at EF? Follow us on social.

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