Manager, Sportsbook Retention Marketing

6 months ago

Toronto, Canada Bally's Interactive - Toronto Full time

Interested in creating long lasting company growth in North America? Do you have experience driving player engagement and retention?
**Who we are**:
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

**Well, what about the team?**:
The Sportsbook Retention and Operations team is responsible for all aspects of our Player Engagement, Retention, Promotions and Product Marketing efforts across our Sports focused proposition for those US and Canadian jurisdictions where we currently have and will have Bally Bet. Ultimately the aim of the team is to make our Sportsbook across the US and Canada the best place for players to play. This role will lead a team of Marketing team members that will drive our Player Engagement and Retention agenda.

**So, what will you be doing?**:

- Leading a team that is responsible for Player Engagement and Retention programs across our Sports vertical
- Working closely with other Sports marketing teams including Content Operations, Brand to understand the customer and collaborating on opportunities to engage our players across all the jurisdictions that Bally Bet operates in
- Collaborating with other Marketing teams and stakeholders to develop monthly promotional calendars, tentpole campaign plans and budgets based on commercial priorities and consumer insights
- Monitoring and reporting on Campaign performance working closely with the analytics team to understand promotional impact on customer value across all Lifecycle and Value tiers
- Becoming a team of experts with in-depth knowledge of our MarTech stack and Retention tooling to ensure we are fully leveraging our Partnership with White Hat and Kambi to drive customer engagement in our Sportsbook product
- Planning and owning the creation of multi-channel marketing campaigns working with Product, Design, teams and other stakeholders to ensure a disciplined approach to segmentation, rewards and test/learn and optimise mind-set
- Championing our products, staying on top of industry trends, innovations and regulations
- Hiring, coaching, developing and mentoring team members to ensure best practices become incorporated within the team
- Working with peers within and across the broader Marketing and Operations teams to ensure collaboration and best practice sharing

**And what are we looking for?**:

- Be an amazing people leader, driving high performing teams
- Have an excellent understanding of CRM tooling eg. Braze/Adobe and related platforms coupled with a solid grasp of platform metrics
- Demonstrate stakeholder management and relationship management skills
- Have an industry knowledge of Sports/Casino and how they interact

**Experience Required**:

- Have 5+ years of experience in sportsbook/casino marketing promotions
- Have 2+ years of experience managing people
- Data Analysis abilities (analyze large data sets).
- Understanding of sportsbetting & promotions
- Proven experience with segmentation
- High Excel Proficiency (Pivot Tables, V-Lookup’s, SUM/Count/Min/Max Functions, sumif/countif)
- Tableau knowledge (good to have)

**This is what you'll get**:
Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer
- Annual leave - Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

**DNA / Values**:
At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we doWe are **Always Ready** to embrace change, adapt, and do what it takes to delight our customers. We believe that **You Make the Difference**, which is what gives our players the best experience and keeps them coming back. We are **All One Team**, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are **Learning Every Day** by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we **Love to Lead** by thinking differently, seeking innovation, and always looking for ways to raise our game.

**Equal Opportunities**:

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