Communications & Marketing Specialist

2 months ago

Burlington, Canada Conservation Halton Full time

Conservation Halton was created to protect, restore and manage the natural resources in our watershed but we have grown to become so much more. Today, we protect our communities and conserve our natural environment through planning, education and recreation and to support our partners in the creation of sustainable communities within our watershed.

We are looking to build our team with the kind of inspired, ambitious, and strategic people that are not satisfied with the status quo, are excited by the opportunity in every challenge and are driven by meaningful, measurable results. If you are looking to join an environmentally focused and socially conscious community organization, then we are looking for you

Conservation Halton is proud to be recognized as one of Hamilton-Niagara’s Top Employers.

**Contract Type - **Full Time, Contract - 5 Months

**Flexible work arrangement**:Hybrid

**Work location**:Conservation Halton Administration Office/Remote

**Posting Start Date**:October 30, 2024

**Posting End Date**:November 13, 2024

**Your Opportunity**:
Reporting to the Manager, Communications and Marketing, the Marketing and Communications Specialist is responsible for the development and execution of marketing functions for every department across the Conservation Halton (CH) organization, with a key focus on Parks and Events portfolios.
- Create, plan, and execute marketing campaigns for all departments utilizing marketing knowledge and expertise to employ best tactics to achieve desired result
- Understand each department’s goals and priorities to ensure that each marketing plan for individual departments aligns with their priorities
- Manage advertising budgets, ad buys of various medium, create ad content, and coordinate ad creative for all business units across the organization
- Own website content management for Glen Eden, Conservation Halton Parks, and all Signature Events (updates, new content, back-end systems)
- Writing, scheduling, and posting of organic and paid social media channels (Glen Eden, Conservation Halton) including strategy development and following a social media calendar
- Contribute to public relations efforts by issuing media releases and being the onsite media contact for specific client groups (CH Parks, Glen Eden, and Events)
- Responsible for providing analytics on digital performance tools like Google Analytics, Later, and Meta/ Facebook to measure the results of tactics linked to products sales/performance and brand equity
- Consultant for departments on the development and communications of digital platforms, digital tools, and emerging trends (online reservation system, e-commerce)
- Understand our audience and anticipate issues, advising on marketing and communication strategies to address any issues that may arise
- Participate in tourism initiatives and meetings to help advance the promotion of the organization and support local tourism efforts

**Your Qualifications**:

- Minimum 5 years experience in each of the following:

- Strong knowledge of marketing strategy and tactics (traditional and digital platforms)
- Adept and proven digital expertise - website UX, and social media platforms
- Prior role related to communications, marketing, public relations, and promotional efforts with a focus on digital marketing and community engagement
- Professional-level social media content and platform management
- Undergraduate Degree and/or post-graduate certificate in related field (Business, Marketing, Communications, Digital, Public Relations)
- Strong leadership and communication skills, experience working with clients/client service
- High level of fluency with various digital platforms and systems (social media, WordPress, Later, MailChimp, Survey Monkey, Environics, Park Pass, MS Forms and Jot Forms)
- Experience with customer retention and acquisition on a large scale (i.e., memberships)
- Knowledge of SEO and audience demographics
- Video editing/creating social media reels
- Strong visual eye for imagery
- Excellent writing and storytelling
- Knowledge and understanding of up to date and emerging trends in marketing
- Good understanding of analytics to assess campaign performance related to business results (which tactics drive sales or impact)
- High level of competence with software-based solutions across multiple operating systems

**Your Reward**:

- Starting at $41.35 per hour based on a 35-hour work week
- You will work in an inspiring setting with views of the Niagara Escarpment and no traffic lights for several miles
- You will work with a creative, talented and solutions-focused team
- You will work for an organization that provides flexible work arrangements and places tremendous value on professional development and wellness of its employees
- Comprehensive benefits package
- Participation in the OMERS defined benefit pension plan, with generous employer-matching
- Free access to Conservation Ontario parks
- Season passes and lift tickets for the Gl

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