Brand Marketing Specialist

3 months ago

Burlington, Canada MTY Group Full time

We are hiring a _**Brand Marketing Specialist **_to work out of the MTY Group office in Burlington. This role will report to the Senior Brand Marketing Manager and will play an integral role in the development and execution of marketing initiatives for two brands in the MTY Group family. If you are fun, friendly, genuine and love hospitality, you could be perfect for our team. Working within our team you’ll be a part of a creative, free-spirited, dynamic group of individuals that have a true passion for hospitality. You’ll be a part of our family and be rewarded for your hard work and creativity, with lots of room for growth.

**Your Role**

You will work on local store marketing (LSM), menu development, seasonal events & programs, and network-wide integrated marketing campaigns. Travel will be required to help launch programs and support the restaurants with local store marketing needs. Some nights and weekends may be required. Your key responsibilities will include (but are not limited to):

- Assist restaurants in building local store marketing plans. Identify new opportunities per restaurant and support them with ongoing requests, including creative briefing, development, and execution.
- Coordinate tracking of all local restaurant marketing efforts and lead post-evaluation analysis
- Audit restaurants to ensure compliance with brand standards and marketing requirements
- Lead on menu development including new menu launches and menu updates
- Assist the Senior Brand Marketing Manager in the execution of strategic, integrated marketing initiatives including network programs, promotions, brand activation, events etc.
- Develop and execute all seasonal programs to be implemented across the network
- Work closely with our agency to strengthen our social media presence, including strategy, monthly content calendars, content development, community management and reporting
- Administrative tasks may include: loyalty and gift card fulfillment, guest feedback, etc.

**Your Qualifications & Skills**:

- Minimum 2 years of relevant marketing experience with post-secondary College or University degree
- Restaurant experience and knowledge of industry a bonus. Passion for hospitality, and food and beverage a must
- Digital marketing experience a bonus
- Strong attention to detail, organizational skills, and sense of urgency
- Ability to manage multiple projects in an environment of rapid change and shifting priorities
- Creative thinker and problem solver
- Effective team player and able to work collaboratively and independently cross-functionally and with restaurants
- Valid driver’s license

**Benefits**
- Remote work flexibility
- Monthly company wide recognition awards with quarterly and yearly winners
- Casual business attire workplace
- Standard company health and dental plans
- Employee Assistance program with access to a wide range of services from mental health to legal and financial coaching
- Employee Profit Sharing Plan with matching employer contributions
- Financial reimbursement for professional order costs and continuing education requirements

Our company is quick to act and make change that betters the business. If you don't love constant change and a fast environment, then don't apply. We hold everyone on the team to extreme levels of accountability and visibility, no hiding in this role ever.

**About the Brands**

Turtle Jack’s Muskoka Grill was established in 1992 and has grown to 19 restaurants across the GTA with our flagship location in Port Carling, Muskoka. Turtle Jack’s is committed to providing our guests with a premium dining experience with a splash of the cottage. A place guests can relax, recharge, and enjoy our fresh house-made food and dockside inspired cocktails.

Coop Wicked Chicken is a young brand that was established in 2016 and is projected to aggressively expand over the next five years. The Coop is one-of-a-kind, providing a unique and memorable experience for our guests starting with the eye-catching and edgy interior to the crave-able chicken dishes prepared fresh in house using local, high-quality ingredients. We’re all about hospitality and creating new memories with old school classics like board games, video games and the best throwback tracks.

**About MTY Group**

MTY Food Group inc. one of the largest franchisors in Canada’s restaurant industry with over 75 brands. Operating over 7000 locations worldwide, the multitude of flavours of its many brands allows MTY to satisfy the different tastes and needs of consumers every day. MTY is known for its entrepreneurial spirit which was built on the principles of excellence, dedication, and innovation. The rhythm is fast to support the changing pace of the food industry and the needs of our business partners.

Please note that any job offer will be conditional upon a background check, including a criminal record check.

**Job Types**: Full-time, Permanent

Work Location: In person

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