Content Marketing Specialist

2 weeks ago

Burlington, Canada ABB Full time

**Content Marketing Specialist - ELIP Segment and Digital Marketing**:
**At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.**:
**This position reports to**:
Marketing Manager

**Your role and responsibilities**:
**Qualifications for the role**:

- You have completed a bachelor's degree in marketing, communications, or a related field.
- You have 3-5 years’ experience with a proven track record in content marketing, excellent writing and editing skills.
- You are proficient with content management systems and marketing tools.
- Completion of relevant certifications in marketing automation platforms (e.g. Pardot) is a plus.
- You have a strong understanding of SEO and digital marketing best practices.
- Customer-Centricity. Prioritizes needs, preferences, and feedback in every content decision and interaction.
- Data-Driven Decision Making. Uses data, analytics, and voice of customer (VoC) to enhance content marketing strategies, personalize customer engagement
- and elevate experience across all touchpoints.
- Seamless Omnichannel Experience. Ensures consistent and cohesive messaging and experience across all customer touchpoints.
- Commitment to Focus and Delivery. Demonstrates strong focus, passion, and reliability in meeting commitments.
- Agile and Iterative Approach. Embraces flexibility and adapts to respond to market changes and customer feedback.

**Benefits**:

- Retirement plan
- Healthcare plan
- Accident insurance
- Wellbeing program

**More about us**:
ABB Installation Products Division (formerly Thomas&Betts),is the number one manufacturer of electrification products in North America with a 125-year history of providing innovation and customer

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