Student Recruitment Officer

4 weeks ago

Oshawa, Canada Durham College Full time

**About Durham College**:
Durham College (DC) is leading the way as a post-secondary institution, offering an innovative and transformative student experience and hands-on learning opportunities. With this focus top of mind for our students and our employees, DC is proud to be one of the fastest-growing colleges in the province and annually ranked as one of the GTA’s Top 100 employers.

The college offers a wide range of market-driven programs across multiple disciplines, including culinary management, farming and horticulture, business, IT, construction and trades, science and technology, health care, engineering, social and community services, justice, media, art and design.

With a focus on experiential learning, DC graduates are known for having the skills and knowledge employers need. More than 104,000 alumni represent the college, both locally and around the world.

Serving the Durham Region and Northumberland County communities for over 50 years, with campuses in Oshawa and Whitby, the college offers over 12,500 full-time post-secondary and apprenticeship students access to more than 145 full-time post-secondary programs - including four honours bachelor degrees and nine apprenticeship programs. Led by over 1,860 full
- and part-time staff, DC has an estimated annual economic impact of more than $913 million on Durham Region.

**DUTIES AND RESPONSIBILITIES**:
Reporting to the Director, Marketing and Student Recruitment, the Student Recruitment Officer implements the institution’s recruitment and enrolment plan as defined by Durham College’s SEM framework for the domestic student population.

The role of the Student Recruitment Officer is to develop and conduct a comprehensive recruiting program to meet college enrolment targets. This would include scheduling visits with assigned priority schools, liaising with stakeholders and community agencies; maintaining and presenting up-to-date knowledge of the full-time programs and services of the college.

The incumbent collaborates with the recruitment team to develop and customize content for presentations, brochures, webinars and the CRM to effectively promote the college and its full-time programs and services.

Duties and responsibilities include, but are not limited to:
**Marketing and Client Support**:

- Conduct a direct and non-direct recruitment program related to the full range of college programs. Provides expert product knowledge and maintains ongoing contact with secondary schools province-wide.
- Develops and maintains relationships with assigned ‘priority schools’.
- Organize and participate in system-wide recruiting activities such as CIP (College Information Program), high school visits, and visits to community partners, including making all travel arrangements during this time for rental vehicles, insurance, and accommodations.
- Maintains knowledge of full-time programs by liaising with Deans, Program Coordinators, Administrative Coordinators, Student Liaisons and faculty and attend program and advisory meetings as required.
- Develop and conduct community presentations, for recruitment purposes, as requested by secondary schools and special interest groups. Liaising with stakeholders by providing promotional materials and information to high schools and agencies.
- Provide program, admission and general college information to a diverse range of potential students including those from high schools, adult learners, and referrals from community agencies.
- Coordinate and conduct events such as campus tours, high school visits, and applicant open houses, for potential students, applicants, parent and guidance counselors; guidance counselor workshops and other recruitment initiatives in consultation with college staff.
- Work with other college staff in the development of recruitment and promotional materials such as calendars, admissions publications, OCAS material, brochures, flyers, posters, and other items as required.
- Represent the college or region/province on various committees/functions to establish working relationships (i.e. Ontario School Counselors Association, College Registration, and Admissions & Liaison Officers, Eastern Region).

**Administration**:

- Input lead data into computer system (Salesforce) communicate with lead in timely and regular fashion. This includes general follow up, reminders, event invites, and answering any questions as required.
- Input and analyze tracking data from events.
- Uses social media to connect with potential applicants and other stakeholders.

**QUALIFICATIONS**:

- Three-year diploma or degree in business administration, marketing, public relations, human resources, advertising or employment counselling.
- A G driver’s license is required.
- Minimum of three years of recent and relevant work experience including public speaking.
- Excellent oral and public speaking skills, superior writing ability and creative skills.
- Excellent organizational and problem solving skills.

**R

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