Shopper Marketing Manager

4 weeks ago

Mississauga, Canada Maple Leaf Foods Full time

**The Opportunity**:
The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands. Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase. Key deliverables include: annual strategy creation, engagement with sales, and marketing teams, participation in development of retailer specific events or customization of Maple Leaf scale events, conversion of insights into relevant shopper programs, budget management, and promotional evaluation.

**Snapshot of a Day-in-the-Life**:

- Creation of a shopper marketing strategy, including continuous reviews of programs executed, leading to recommendations of how to optimize future programs.
- Develop retailer specific strategies for in-store and omnichannel shopper marketing programs, by incorporating generic or retailer specific insights into development of ideas that will help solve a shopper program.
- Lead project management of Shopper Marketing events, by attending cross functional meetings, customer meetings, analyzing the marketplace, budgeting, setting timelines, and gathering feedback/approval from all key internal/external stakeholders.
- Execute your programs with excellence - manage end-to-end - from briefing stage right through to production/execution.
- Develop innovative merchandising solutions to enhance our product visibility and drive consumer engagement by working collaboratively with brand marketing team. May include signage or unique display designs.
- Manage budget for all customer specific activations to deliver volume and impact in store - includes management of suppliers, fulfillment houses etc.
- Foster strong relationships with internal cross-functional teams, including internal graphics, brand, category, sales and field sales team to ensure seamless execution of shopper marketing initiatives.
- Deep knowledge of retailer strategies and the role that categories play in the delivery of the strategy.
- Liaises with Maple Leaf brand marketing & category teams to ensure clear understanding of positioning and overall brand strategy.
- Contributes to retailer led JBP or annual planning process, ensuring category opportunities are realized.

**What You’ll Bring**:

- Post secondary education.
- Proven experience in Shopper Marketing, preferably within the consumer goods industry
- 3+ years in Shopper Marketing, US retail experience an asset
- Strong Strategic thinking and analytical skills, with the ability to translate insights into actionable recommendations.
- Understanding of sales and retailer strategy
- Ability to develop and create in store marketing materials.
- Strong project, time management, ability to effectively manage multiple projects simultaneously in a complex environment
- Excellent communication skills and an ability to build relationships at multiple levels - internally and externally
- Creative thinking and a passion for driving consumer engagement and sales through innovative marketing solutions

**What We Offer at Maple Leaf Foods**:

- Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
- An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
- A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
- Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
- Defined Contribution Pension Plan with company matching that starts on your first day of employment.
- Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
- Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
- Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

**About Us**: We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on t

  • Shopper Marketing Manager

    3 days ago

    Mississauga, Canada CONAGRA Full time

    Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's®, Healthy Choice®, Slim Jim®, VH Sauces, Pogo and Vlasic®, and emerging...

  • Shopper Marketing Manager

    2 weeks ago

    Mississauga, Ontario, Canada Philips Full time

    Job Title: Shopper Marketing Manager - Personal Health (Hybrid, Ontario) Job Posting DescriptionThe Shopper Marketing Manager will be a key contributor within the Insight, Analytics and Trade & Shopper Marketing team in the Personal Health department of Philips Canada. In this role, you will help support the goals and objectives of the newly established...

  • Shopper Marketing Manager

    3 weeks ago

    Mississauga, Canada Conagra Brands Canada Inc. Full time

    Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands,...

  • Shopper Marketing Manager

    1 month ago

    Mississauga, Canada Maple Leaf Foods Full time

     The Opportunity: The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands. Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase. Key...

  • Shopper Marketing Manager

    4 weeks ago

    Mississauga, Canada Maple Leaf Foods Full time

     The Opportunity: The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands. Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase. Key...

  • Shopper Marketing Manager

    1 month ago

    Mississauga, Canada Maple Leaf Foods Inc. Full time

    The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands. Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase. Key deliverables include: annual...

  • Shopper Marketing Manager

    1 month ago

    Mississauga, Canada Maple Leaf Foods Inc. Full time

    The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands. Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase. Key deliverables include: annual...

  • Shopper Marketing Manager

    2 weeks ago

    Mississauga, Ontario, Canada Maple Leaf Foods Inc. Full time

    The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper's preference for Maple Leaf Brands. Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer's shopper along the path to purchase. Key deliverables include: annual strategy...

  • Shopper Marketing Manager

    1 month ago

    Mississauga, Canada Maple Leaf Foods Inc. Full time

    The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands. Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase. Key deliverables include: annual...

  • Shopper Marketing Manager

    4 weeks ago

    Mississauga, Canada Maple Leaf Foods Inc. Full time

    The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands. Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase. Key deliverables include: annual...

  • Shopper Marketing Manager

    4 weeks ago

    Mississauga, Canada Maple Leaf Foods Inc. Full time

    The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands. Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase. Key deliverables include: annual...

  • Shopper Marketing Manager

    1 month ago

    Mississauga, Canada Maple Leaf Foods Full time

     The Opportunity:The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands.  Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase.  Key deliverables...

  • Shopper Marketing Manager

    4 weeks ago

    Mississauga, Canada Maple Leaf Foods Full time

     The Opportunity:The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands.  Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase.  Key deliverables...

  • Shopper Marketing Manager

    1 week ago

    Mississauga, Canada Kruger Products Full time

    At **Kruger Products** we have a shared vision for greatness. We manufacture some of North America’s most popular tissue brands - Cashmere®, Purex®, Scotties®’, SpongeTowels®, Bonterra®, White Cloud®, as well as products for use away from home. We are leaders in our industry, leaders in our communities, and leaders in sustainability. Our...

  • Shopper Marketing Specialist

    3 weeks ago

    Mississauga, Canada Arterra Wines Canada Full time

    Job Description: At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and...

  • Shopper Marketing Manager

    4 weeks ago

    Mississauga, Canada Philips Full time

    **Job Title**: Shopper Marketing Manager - Personal Health (Hybrid, Ontario) - Job Posting Description The Shopper Marketing Manager will be a key contributor within the Insight, Analytics and Trade & Shopper Marketing team in the Personal Health department of Philips Canada. In this role, you will help support the goals and objectives of the newly...

  • E-commerce & Shopper Marketing Manager

    2 months ago

    Mississauga, Canada Conagra Brands Canada Inc. Full time

    Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands,...

  • Shopper Marketing Specialist

    2 weeks ago

    Mississauga, Ontario, Canada Kruger Products Full time

    At Kruger Products we have a shared vision for greatness. We manufacture some of North America's most popular tissue brands - Cashmere, Purex, Scotties', SpongeTowels, White Cloud, as well as products for use away from home. We always want to do better for our customers and our world. The awards we've earned remind us that our hard work and commitment to...

  • Shopper Insights Manager

    2 weeks ago

    Mississauga, Ontario, Canada Maple Leaf Foods Full time

    Job Title: Shopper Insights Manager, Shelving and Assortment About the Company: Founded on a unique vision to become the most sustainable protein company on earth, Maple Leaf Foods is a high-performance, people-focused organization dedicated to sustainable protein across North America. The Opportunity: Lead the development and deployment of...

  • Shopper Marketing Manager Mississauga

    1 month ago

    Mississauga, Canada Maple Leaf Foods Full time

     The Opportunity: The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands.  Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase.  Key...