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Associate Manager, Shopper Marketing

1 month ago

Mississauga, Canada PepsiCo Full time

Overview

As the Associate Marketing Manager- Shopper Marketing, your mandate will be to drive growth by executing PFC’s holistic omnichannel shopper strategy across strategic LF & SF customers for both Quaker & Frito portfolios. Building strong relationships is integral to this role as you partner with multiple marketing and customer development teams from both divisions, externally with agencies, and retail partners nationally.

What you can expect from us:

  • Competitive compensation and comprehensive benefits designed to fit your unique needs
  • A dynamic and inclusive culture that promotes you to bring your whole-self to work
  • Inspiring positive change for people and the planet with sustainability goals
  • A supportive team that will encourage your professional growth and development

Responsibilities

  • Support Holistic Omnichannel Shopper Strategy across strategic LF/SF customers for both Quaker & Frito portfolios.
  • Lead execution of Retail Media & Egrocery Strategy for strategic retail partners.
  • Partner with Insights & Global DX to develop a holistic shopper learning agenda.
  • Wire and collaborate with the US and Global Shopper/DX teams to ensure shared best practices, resources and expertise on programing, tools, and strategy.
  • Support marketing integration in JBP process (Discovery, Big Bets, Growth Summits).
  • A change leader and influencer, this person will build a strategic programming to drive growth on full portfolio with our largest customers. They will set the agenda and ensure strength of execution to deliver both short-term and long-term results.

Qualifications

  • 2+ years marketing experience.
  • Demonstrated ability to build growth plans through superior consumer marketing.
  • Forward Thinking - Develops and collaboratively links key strategies and priorities to drive growth.
  • Results - Develops and advocates for creative ideas, concepts and approaches that deliver quality results with urgency.
  • Collaboration - Brings different groups together to identify and align around common goals and gain commitment to deliver superior results that could not be achieved alone.

Why work at PepsiCo

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

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