Recruitment and Engagement Coordinator

2 weeks ago

Calgary, Canada Mount Royal University Full time

**Job Description**:
**About MRU**:
Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. A student-focused undergraduate university built on teaching excellence, Mount Royal University is known for our top-calibre programs, high-quality teaching and learning experience, robust delivery of liberal education, scholarly teaching, experiential learning and undergraduate research. Currently, more than 15,000 credit students choose from 14 bachelor degrees and 38 majors. Learn more at mru.ca/AcademicPlan.

Mount Royal University is situated on an ancient and storied land that is steeped in ceremony and history that, until recently, was occupied exclusively by people indigenous to this place. With gratitude and reciprocity, Mount Royal acknowledges the relationships to the land and all beings, and the songs, stories and teachings of the Siksika Nation, the Piikani Nation, the Kainai Nation, the Îethka Stoney Nakoda Nation (consisting of the Chiniki, Bearspaw and Goodstoney Nations), the people of the Tsuut’ina Nation, and the Métis. Learn more about MRU's Land Acknowledgement.

**About the Department of Career Services**:
Our vision at Career Services is to engage students in transformative experiences beyond the classroom, through work integrated learning and career exploration. We connect industry partners with skilled and motivated students who positively impact our local, national and global community.

We are intentional in our approach and have our mission, vision and guiding principles to direct us in the transformative services we offer.

We believe that no student is left behind and are committed to four objectives to ensure this; growing experiential career development for all students, delivering exceptional value to our partners (internal/ external), increasing graduate employment, and ensuring sustainability through diversification of services and funding.

Career Services is going through its own transformation, and as a high performing team, this will enable us to innovate and build an agile ecosystem that delivers new services and experiences for our students and partners.

**About the Role**:
The Recruitment and Engagement Coordinator is responsible for the collaborative planning, development and execution of marketing and communications strategies to ensure maximum student recruitment and engagement in Career Services programs, events and activities. This position will have a strong understanding of department services, targets, outcomes, event attendance options, stakeholder satisfaction behaviors, and use an evidence-based approach to ensure maximum engagement from our students. The incumbent will utilize multiple platforms such as social media, website, on-campus, and peer-to-peer to inform and engage stakeholders. This is a highly collaborative role that will work with leads, managers, director, staff, student peer program and partners across the MRU community on the strategies, execution and best practices of marketing and communications initiatives.

**Responsibilities**:
**Recruit and engage students and partners through storytelling**:

- In collaboration with various departments and MRU partners, supports department services, programs and initiatives through marketing and communication strategies to meet recruitment and engagement targets.
- Responsible for departmental targets for student recruitment and attendance for workshops, educational and networking events, enrolment in funded projects, volunteer initiatives, and partner events.
- Meets partner engagement targets and annual revenue generation KPl's through innovative industry partner outreach in alignment with departments Relationship Marketing Framework.
- Provide expertise on all product and service design to maximize successful launch and marketing
- Responsible for the development of compelling content in compliance with MRU brand standards, the position is responsible for all aspects of content planning including objectives, audience analysis, core message creation, execution of video and photo productions, content strategy and creative approach.
- Utilizes storytelling, through content writing, copywriting, and editing to develop a wide variety of content for internal, external, and student groups
- Assumes ownership of departmental website, social media accounts, blogs, podcasts and all other marketing and communication channels and tools in order to grow year over year the levels of engagement, opportunities funnel, and related revenues.
- Actively seeks out opportunities to promote Career Services across MRU and to external stakeholders.
- Supports partner engagement efforts through appealing and informative storytelling and creation of effective marketing and communication tools and assets.
- Continuously calibrates and improves approaches and tactics to maximize student recruitment and partner engagement w

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