Manager, Student Recruitment and Marketing

2 weeks ago


Regina, Canada University of Regina Full time

Faculty/Department Student Affairs Unit SA - Student Recruitment Employee Group URFA APT Collective Agreement Consideration Open with preference given to APT members. CUPE 5791 Job Family N/A Category Staff Number of Vacancies 1 Position Summary

**Position Summary**:
The Manager of Student Recruitment and Marketing is responsible for overseeing, developing and implementing the University’s domestic undergraduate recruitment strategy and leading the Student Recruitment and Marketing team to deliver on the range of initiatives and activities to secure growth in student numbers from priority and emerging market areas and in line with the University’s strategic objectives. The Manager will work in partnership with colleges, faculties, and key external stakeholders and partners to support, develop, monitor and deliver the University’s domestic undergraduate student recruitment objectives and targets.

**Typical Duties**:

- Be involved in all aspects of planning, review, development and implementation of a comprehensive strategic enrolment management plan that promotes a seamless transition from initial contact through to registration
- Develop annual and long-term recruitment and marketing plans that will contribute to the U of R’s growth and strong reputation
- Establish metrics for the unit and determine an accountability measure to monitor performance and achievement of University recruitment goals
- Develop and maintain events, both on and off campus, to support recruitment and conversion strategies
- Manage relationships with internal stakeholders with respect to student recruitment and marketing
- Develop and foster relationships off-campus with key stakeholders such as teachers, guidance counsellors, principals, education coordinators, regional colleges, other postsecondary institutions, vendors, and parents
- Travel to key regions (Saskatchewan, Manitoba, North Dakota, and Montana)
- Supervise recruitment staff and the daily operations of the student recruitment office and oversee department projects
- Create and control the budget for the unit and track all expenditures
- Develop and oversee the design and creation of all printed recruitment publications, visuals, and promotional items
- Conduct basic research and identify marketing and student trends, interests and opinions to help guide the marketing and recruitment plans
- Act as a standing member of the Orientation committee

Position Requirements

**Position Requirements**:

- Master’s degree or Combination of Bachelor degree with related experience
- Minimum of 5 years in a post secondary setting with experience in student recruitment and marketing experience preferred. Knowledge of admissions and and financial aid would be an asset
- Solid understanding of strategic enrolment theory
- Thorough knowledge on marketing and communication trends, methods, analytics and different media
- Strong knowledge of the U of R including all of the program offerings, admission requirements, student awards and financial aid options, University policies, and student supports
- Experience managing a team
- Experience making formal presentations
- Experience in the design, overall development, and content creation for written and online communications
- Ability to make decisions based on sound judgment
- Ability to resolve complex problems using analytical skills, reasoning, and research
- Demonstrated ability to set, direct, and achieve goals in alignment with an overall strategic mission
- Demonstrated ability to provide excellent customer service in a student-centered environment
- Demonstrated experience communicating in a cross-culturally sensitive manner
- Knowledge of Banner Student Module and related reports (or similar experience working with complex databases and reporting)
- Ability to work in a team oriented environment
- Experience with conflict resolution and making independent discretionary decisions
- Experience working with multiple deadlines and conflicting priorities
- Ability to manage a team, motivate, and lead others
- Experience working in a fast-paced environment and dealing with sensitive information
- Excellent organizational skills and attention to detail
- Experience with and understanding of the Freedom of Information and the Protection of Privacy Act

Physical Demands

Seated at a computer for 2-3 hours at a time.

Pay Grade APT 6 Salary Range $72,700 - $98,092 Annually Status Permanent Work Hours

8:15 am - 4:30 pm, Monday to Friday

Evening and weekend work will be required.

Duration (if Term/Temporary) Full-Time/Part-Time Full Time Preference Posting Target Posting Not Targeted

Additional Information

**Contact Information**

**Job Open Date**
- 07/27/2023**Job Close Date**
- 08/03/2023**Open Until Filled**
- No**Special Application Instructions**

**Diversity Statement**Competition Number**
- 20230601A/S



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