Product Marketing Manager, Institutional Investor
3 weeks ago
**About the Role**
Serving three distinct market segments: institutional investors, retail/wealth investors and corporate issuers, Sustainalytics is a fast-growing, stand-alone business unit within the Morningstar family. The institutional investor segment is core to our business and focused on institutional asset managers, asset owners, hedge funds and other financial market participants. The role of Product Marketing Manager for Compliance products is integral to Sustainalytics’ marketing and sales success.
The institutional investor marketing team plays a pivotal role at Sustainalytics by leading the development of effective marketing plans and strategies that are aligned with business goals and objectives of this key area. More specifically, the team focuses on complete marketing funnel activity through various channels and is responsible for driving increasing marketing attributed revenue. This position reports to the Director of Institutional Marketing.
**Responsibilities**:
- Execute our marketing programs for compliance/regulatory products
- Help develop multi-channel marketing and communications campaigns, content marketing programs, product-launch efforts, bespoke events, comprehensive sales enablement systems that guide effective client conversations, and more
- Collaborate with marketing colleagues to execute on marketing that communicates our competitive differentiators
- Effectively align marketing resources to support the business priorities for our compliance products
- Collaborate with product management, client relations, and our commercialization teams to effectively position our compliance products with targeted audiences
- Expand client use cases, leveraging them to generate client demand
- Understand key compliance drivers for clients across multiple global markets
- Develop, track and report success metrics
**Qualifications**
- 3-5 years experience in marketing at a strategic level to institutional investors (B2B) experience in executing omni-channel marketing programs
- Knowledge and experience working in financial services
- Knowledge of B2B digital marketing strategies to asset management and/or financial services segment
- Knowledge in the area of ESG investing and compliance/regulatory matters
- A high energy individual with a positive, pragmatic / can-do attitude
- Ability to function effectively in a fast-paced, high growth environment with high degree of autonomy and with a bias towards action in situations characterized by ambiguity
- Proven stakeholder management track record with an ability to engage and influence cross-functional teams in an effective manner
**About Us**
Morningstar Sustainalytics focuses on delivering innovative solutions that enable the world’s leading institutional investors and companies to identify, understand, and manage ESG-driven risks and opportunities. For nearly 30 years, the firm has been at the forefront of developing high-quality, innovative solutions to meet the evolving needs of global investors.
Today, Sustainalytics works with hundreds of the world’s leading asset managers and pension funds who incorporate ESG and corporate governance information and assessments into their investment processes. Our company and fund level ESG data and insights help to enable investor success across all types of investor segments and across a variety of asset classes. Sustainalytics also works with hundreds of companies and their financial intermediaries to help them consider sustainability in policies, practices, and capital projects. Everything we do is driven by our independent view, long-term investment approach and desire to deliver meaningful insights to investors and the companies in which they invest.
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