Marketing Manager

2 months ago

Toronto, Canada BentallGreenOak Full time

**Marketing Manager - **Residential Real Estate Management**

**1 York | Toronto, ON**

**Who We Are**: BGO is a leading, global real estate investment management advisor and a globally-recognized provider of real estate services. BGO serves the interests of more than 750 institutional clients with expertise in the asset management of office, industrial, multi-residential, retail and hospitality property across the globe. BGO has offices in 28 cities across twelve countries with deep, local knowledge, experience, and extensive networks in the regions where we invest in and manage real estate assets on behalf of our clients in primary, secondary and co-investment markets. BGO is a part of SLC Management, which is the institutional alternatives and traditional asset management business of Sun Life.

BGO promotes a corporate culture that attracts and retains the highest caliber people. We encourage opportunities for growth, development, and promotion by providing our employees with the resources to work effectively and continually strive to perform better. We are committed to a safe and sustainable work environment.

**The Opportunity**:
BGO Living, a renowned leader in the residential property sector, is seeking a Marketing Manager to oversee and elevate our multi-family marketing program across our national portfolio. This role is ideal for a strategic thinker with a proven track record in developing impactful marketing campaigns, managing brand consistency, and driving revenue growth in the real estate, hospitality, other institutional industries.

Agency experience considered an asset.

**What You Will Do**:
**Marketing and Leasing**
- Oversee the national multi-family marketing program, ensuring effective execution across the assigned portfolio.
- Develop and implement strategic marketing plans and campaigns to distinguish BGO projects, increase market share, and optimize leads, conversion rates and revenue.
- Identify target market at each property in assigned portfolio and ensure marketing activities and strategies are aligned with target market.
- Ensure uniformity of company and property branding across various platforms.
- Manage deliverables of third-party marketing vendors including photographers, creative agencies, and digital advertising firms, ensuring timeliness, budget adherence, and quality of work.
- Oversee the production of print materials, signage, digital collateral, and renderings.
- Manage creative direction and messaging, ensuring that public-facing materials effectively target the desired demographic and align with the property's development stage.
- Prepare client presentations as needed to support business development efforts.
- Stay informed about industry trends, best practices, and emerging technologies to continuously enhance our marketing offerings.
- Daily management of “online curb appeal,” including Internet Listing Services (ILS), property websites, and social media accounts.
- Work alongside agency partner to manage strategic paid media.

**Finance, Reporting and Administration**
- Create and monitor marketing budgets for individual properties, analyzing monthly spend variances.
- Conduct comprehensive market analysis, closely monitoring market dynamics, and identifying emerging trends for the purpose of providing input and recommendations on pricing and strategy.
- Reviewing marketing expense statements on a regular basis and providing an analysis of marketing costs.
- Prepare comprehensive monthly lease-up reports for investors, deriving actionable insights and recommendations based on data.
- Provide recommendations on pricing and rent setting based on market analysis, product offering and positioning strategy and establishing or maintaining market rent grids.
- Maintain an organized repository of marketing documents, images, and reports.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations to optimize marketing initiatives.

**Who You Are**:

- Secondary education in Marketing, Business Administration, Communications or a related field.
- 5 - 7 years of experience in real estate, hospitality, other institutional industries. Agency experience considered an asset.
- Exceptional analytical skills, with keen insight into rental market trends.
- Excellent communication skills, both written and oral, coupled with strong presentation abilities.
- Experience managing agency partners and leading multi-channel projects.
- Ability to allocate one's time effectively, work under pressure and manage tight deadlines; ability to handle multiple demands and competing priorities and adapt to new ideas and constant changes. Proven project management experience required.
- Willingness to travel to residential portfolio.
- Ability to develop and sustain cooperative working relationships with suppliers, consultants and internal staff; committed to building relationships with industry peers and trade associations.
- Proficient in Microsoft Of

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