Segment Marketing Manager, Public Sector

3 months ago

Oakville, Canada Geotab Full time

Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

**Who you are**:
As the Segment Marketing Manager, Public Sector you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of the nuanced Public Sector customer journey. You know how to take a go-to-market strategy and create a thoughtful plan maximizing the impact of marketing investments, driving both revenue growth and market share expansion. Your ability to develop and refine marketing strategies is matched by your knack for forging impactful relationships across Marketing, Sales, and Partner ecosystems. If you love to lead complex projects, find the Public Sector buying cycle an interesting challenge to crack, have strong communication skills and are keen on joining an industry leader - We would love to hear from you

**What you'll do**:
Your role as the Segment Marketing Manager, Public Sector will involve spearheading the creation of detailed marketing strategies tailored to the needs of each segment. By working closely with various marketing teams, you ensure that each marketing initiative is integrated and synchronized with segment-specific objectives. Using your deep industry expertise you will establish impactful relationships with key Partners and influencers within the ecosystem, amplifying Geotab's market presence and solidifying its position as a leader in the Public Sector market. Your focus on effective communication and coordination is key to maximizing the impact of all marketing efforts. Ultimately, you will create a unified and strategic marketing approach that bolsters the Public Sector revenue targets.

**How you'll make an impact**:

- Lead the development of comprehensive marketing strategies for all assigned segments and mobilize cross-functional teams to ensure alignment with overall segment business goals.
- Define overall segment marketing targets for all assigned segments to align with Sales goals and targets and distill them across Marketing.
- Develop an overall marketing strategy for the assigned segments that targets ideal customer profiles and priority market tiers and personas to drive new customer acquisition, existing account expansion, and retention of existing customer base.
- Support strategic segment focused projects such as market mapping, quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5 year opportunity to propose back to the business.
- Continuously gather and synthesize industry trends, competitive intelligence, and market drivers to identify opportunities and threats and convert these into insights, strategy, and actions with a feedback loop into sales, marketing, channel, and product.
- Articulate Geotab's unique value proposition across the assigned segments and align strategies with key purchase drivers, integrating them into segment playbooks and strategy briefs.
- Partner with business development to create and execute segment and account-specific growth strategies and plans to drive brand awareness, market position, and segment demand.
- Identify opportunities for expansion within the target segment to inform tailored marketing campaigns, and analyze data to optimize performance and achieve growth objectives.
- Develop the marketing strategy for segment-specific partner programs as part of the overarching marketing strategy, ensuring effective collaboration with channel partners and optimizing the value chain for mutual success.
- Work with Sales to define event priorities including which segment industry events to participate in, strategic objectives for events including lead gen and customer engagement opportunities, and determine event messaging.
- Create a robust relationship development and engagement strategy for chosen associations to enhance the company's visibility, influence, and networking prospects in the industry.
- Drive annual and quarterly segment marketing forecasting, budget planning, target/KPA setting to ensure alignment with overall bu

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