Segment Marketing Manager, Public Sector

6 months ago


Oakville, Canada Geotab Full time

Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

**Who you are**:
As the Segment Marketing Manager, Public Sector you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of the nuanced Public Sector customer journey. You know how to take a go-to-market strategy and create a thoughtful plan maximizing the impact of marketing investments, driving both revenue growth and market share expansion. Your ability to develop and refine marketing strategies is matched by your knack for forging impactful relationships across Marketing, Sales, and Partner ecosystems. If you love to lead complex projects, find the Public Sector buying cycle an interesting challenge to crack, have strong communication skills and are keen on joining an industry leader - We would love to hear from you

**What you'll do**:
Your role as the Segment Marketing Manager, Public Sector will involve spearheading the creation of detailed marketing strategies tailored to the needs of each segment. By working closely with various marketing teams, you ensure that each marketing initiative is integrated and synchronized with segment-specific objectives. Using your deep industry expertise you will establish impactful relationships with key Partners and influencers within the ecosystem, amplifying Geotab's market presence and solidifying its position as a leader in the Public Sector market. Your focus on effective communication and coordination is key to maximizing the impact of all marketing efforts. Ultimately, you will create a unified and strategic marketing approach that bolsters the Public Sector revenue targets.

**How you'll make an impact**:

- Lead the development of comprehensive marketing strategies for all assigned segments and mobilize cross-functional teams to ensure alignment with overall segment business goals.
- Define overall segment marketing targets for all assigned segments to align with Sales goals and targets and distill them across Marketing.
- Develop an overall marketing strategy for the assigned segments that targets ideal customer profiles and priority market tiers and personas to drive new customer acquisition, existing account expansion, and retention of existing customer base.
- Support strategic segment focused projects such as market mapping, quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5 year opportunity to propose back to the business.
- Continuously gather and synthesize industry trends, competitive intelligence, and market drivers to identify opportunities and threats and convert these into insights, strategy, and actions with a feedback loop into sales, marketing, channel, and product.
- Articulate Geotab's unique value proposition across the assigned segments and align strategies with key purchase drivers, integrating them into segment playbooks and strategy briefs.
- Partner with business development to create and execute segment and account-specific growth strategies and plans to drive brand awareness, market position, and segment demand.
- Identify opportunities for expansion within the target segment to inform tailored marketing campaigns, and analyze data to optimize performance and achieve growth objectives.
- Develop the marketing strategy for segment-specific partner programs as part of the overarching marketing strategy, ensuring effective collaboration with channel partners and optimizing the value chain for mutual success.
- Work with Sales to define event priorities including which segment industry events to participate in, strategic objectives for events including lead gen and customer engagement opportunities, and determine event messaging.
- Create a robust relationship development and engagement strategy for chosen associations to enhance the company's visibility, influence, and networking prospects in the industry.
- Drive annual and quarterly segment marketing forecasting, budget planning, target/KPA setting to ensure alignment with overall bu



  • Oakville, Canada Geotab Full time

    Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the...


  • Oakville, Canada Geotab Full time

    Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the...


  • Oakville, Canada Euna Solutions Full time

    **The Opportunity** As **Marketing Program Manager** you’ll get to intimately know your target vertical. What personas should we be targeting? What captures their interest? What is their use case? Why do they purchase? Who is involved in the decision-making process? Working closely with Sales and Product Marketing to answer these questions, you’ll own...


  • Oakville, Canada Geotab Full time

    Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the...

  • Public Affairs

    6 months ago


    Oakville, Canada Essity Full time

    **Public Affairs & Market Access Manager** **Who We Are** Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the...


  • Oakville, Canada Softchoice Full time

    We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we...

  • Marketing Manager

    4 weeks ago


    Oakville, Ontario, Canada Advance Laser & Fabrication Inc. Full time

    Job DescriptionWe are seeking a highly skilled and experienced Marketing Specialist to join our team at Advance Laser & Fabrication Inc.Key ResponsibilitiesMarketing and Communications:Develop and implement comprehensive marketing strategies to promote our products and services.Collaborate with cross-functional teams to create engaging content and...


  • Oakville, Canada Core Online Marketing Full time

    This is the ideal role for someone looking to pursue a career in online marketing with 2+ years of experience and a desire to build hands-on marketing/business skills and gain a broad range of marketing know-how. You're not new to online content development and social media management, and you're not merely a user of it. You study it, you delve into each...


  • Oakville, Canada Innovative Occupational Therapy Services Full time

    *Overview* *Duties* - Develop and implement comprehensive marketing strategies to meet company objectives - Oversee all marketing activities, including digital marketing, advertising, and promotions - Lead market research efforts to identify new opportunities and consumer trends - Manage the marketing budget effectively - Collaborate with product management...

  • Project Manager

    4 months ago


    Oakville, Canada Candybox Marketing Full time

    **We are looking for an experienced, creative, and skilled Project Manager with a Website and Product Design background, and a passion for digital marketing to join our dynamic team!** **If the following 3 items match your skills, please read further for the full job description, we'd love to hear from you!** **1) Project Management Skills** - You...

  • Marketing Associate

    2 weeks ago


    Oakville, Canada Canadian Hospital Specialties Ltd. Full time

    **Overview** Reporting directly to Senior Director of Marketing, Medical and Non-Acute, the Marketing Associate is to provide support for Acute/Non-Acute segments and portfolios. Liaise with other CHS functional team members and vendor partner administrative support team to ensure all marketing operational requirements of the portfolio are...


  • Oakville, Canada Geotab Full time

    Basis**: Permanent - Full-time** Area of Interest**: Marketing** Location**: Oakville, Ontario** **Who we are - Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and...

  • Project Manager

    5 months ago


    Oakville, Canada Red Jar Capital Full time

    **Project Manager - Power Sector** Red Jar Capital is an investment firm focused on developing businesses and opportunities in and around the Power and Renewable Energy sectors. We are seeking a highly motivated and experienced Project Manager to lead and manage projects within the power sector. Reporting to the Director of Operations, the Project Manager...


  • Oakville, Canada Geotab Full time

    Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the...

  • Warehouse Manager

    3 weeks ago


    Oakville, Canada Star Marketing East Ltd. Full time

    **Warehouse Manager / Food Distribution - Full Time Star Marketing East - Oakville/Burlington (Burloak), Ontario** **“*_**Investing in Momentum**_*”** Star Marketing is one of Canada’s leading Specialty ~ Natural ~ Organic Food Distributors and has been in operation for over 47 years. Star Marketing represents over 55 brands from around the world and...

  • Marketing Manager

    5 months ago


    Oakville, Canada Entripy Custom Clothing Full time

    **About us**: Entripy is Canada’s leader for custom printed apparel, uniforms and promotional items. With screen printing, digital printing and embroidery all done in-house, Entripy delivers custom branded solutions for companies and organizations across Canada looking to “put their logo on it”. Proudly Canadian, Entripy’s use of proprietary...

  • Marketing Manager

    3 months ago


    Oakville, Canada Entripy Custom Clothing Full time

    ?Back to all jobs at Entripy Custom Clothing **MARKETING MANAGER** **About us**: Entripy is Canada's leader for custom printed apparel, uniforms and promotional items. With screen printing, digital printing and embroidery all done in-house, Entripy delivers custom branded solutions for companies and organizations across Canada looking to ?put their logo on...


  • Oakville, Ontario, Canada Michael Page Full time

    About Our ClientMichael Page is a leading recruitment agency specializing in professional placements. We have partnered with a General Contractor to find an experienced Construction Project Manager for their Institutional sector projects in the Oakville area.Job DescriptionWe are looking for a seasoned Construction Project Manager to oversee the entire cycle...


  • Oakville, Ontario, Canada Kiewit Full time

    **About Ganotec**Ganotec is a renowned full-service heavy industrial contractor serving the Canadian market with expertise in multiple disciplines. We strive for excellence through collaboration and innovative project execution strategies.**Job Overview**This position will be based at our office in Oakville or Toronto, offering a unique blend of financial...

  • Marketing Manager

    6 months ago


    Oakville, Canada PARFUM BEAUTY INC Full time

    Work Term: Permanent - Work Language: English - Hours: 30 hours per week - Education: College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years - Experience: 1 year to less than 2 years - or equivalent experience **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Manage contracts -...