Brand Strategist

3 days ago

Toronto, Canada Indigoblue Group of Companies Full time

**About Indigoblue Group of Companies (IBGC)**
Indigoblue Group of Companies, alongside its affiliate Wealthytoday.ca, is a leader in alternative investments, mortgage solutions, life insurance, accounting, and more. We are driven by a commitment to excellence, offering innovative financial products and services that empower our clients and enrich their lives.

**Position Overview**
We are seeking a dynamic and creative **Brand Strategist & Marketing Coordinator** to join our team. This hybrid role combines strategic thinking with hands-on marketing execution, making it ideal for a versatile professional who can support our brand while coordinating multiple marketing initiatives.

**Key Responsibilities**
- **Strategic Development**: Research and identify new marketing opportunities, conceive creative advertising concepts, and develop brand strategies across various platforms.
- **Content Creation**: Write engaging marketing content, promotional taglines, and develop digital assets for campaigns.
- **Social Media Management**: Create and implement social media strategies, managing both paid and organic campaigns.
- **Event & Campaign Coordination**: Plan, organize, and support in-person and virtual marketing events, tradeshows, and promotional activities.
- **Design & Branding**: Produce design assets using Adobe Creative Suite and Canva to maintain brand consistency across platforms.
- **Website Management**: Maintain and update websites (primarily using Wix) to align with branding and campaign goals.
- **Project Assistance**: Serve as a resource to support various marketing projects and tasks as needed, contributing to the overall success of IBGC’s marketing initiatives.

**Qualifications**
- Completion of a program in Marketing, Advertising, or a related field.
- Proficiency with Adobe Creative Suite, Canva, and Microsoft Office Suite.
- Experience with social media platforms, including campaign strategy, paid ads, and content development.
- Familiarity with website design and maintenance (experience with Wix is an asset).
- Strong content writing skills with an eye for detail and creativity.
- Proven experience in event planning, coordination, and campaign facilitation.
- Ability to multitask effectively in a fast-paced environment with excellent organizational and communication skills.
- Minimum 1 year of experience in marketing, digital marketing, or a similar role.

**Application**

Submit your resume along with a portfolio link or samples of your work that showcase your design, content, and strategic thinking skills. Join us in shaping the future of financial services with creativity and innovation at Indigoblue Group of Companies.

**Job Types**: Full-time, Contract
Contract length: 12 months

Pay: $40,000.00-$50,000.00 per year

**Benefits**:

- On-site parking
- Paid time off

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- No weekends

**Experience**:

- Marketing: 1 year (required)
- Digital marketing: 1 year (required)

Work Location: In person

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