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Luxury Media Strategist

4 weeks ago

Toronto, Ontario, Canada Four Seasons Hotels and Resorts Full time

About Four Seasons Hotels and Resorts

We are a global luxury hotel management company with over 120 hotels and resorts in 47 countries. Our commitment to excellence is reflected in our employee experience and social impact programming, including supporting cancer research and advancing diversity, equity, and inclusion.

Our corporate commercial global media team builds the strategic vision for Four Seasons Hotels and Resorts. We are seeking a Luxury Media Strategist to support this effort.

Job Description

The Luxury Media Strategist will be an integral member of our team, responsible for research, strategy, and planning across digital marketing initiatives. This includes:

  • SUPPORTING THE GLOBAL MEDIA STRATEGY: Deriving insights, managing operations, and supporting brand media activations.
  • MANAGING INTERNAL AND EXTERNAL STAKEHOLDERS: Digital media agencies, partners, brand marketing, insights, and analytics.
  • EXECUTING MULTI-CHANNEL INTEGRATED STRATEGY AND ANALYSIS: Search, social, display, and video channels.
Campaign Plan, Performance and Optimizations

The Luxury Media Strategist will be responsible for:

  • OPTIMIZING AD CAMPAIGNS: Geographic exposure, time spans, frequency, and audience-related aspects.